{"product_id":"tko-sales-9780470171783","title":"TKO Sales","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePractical business guides that pull no punches\u003c\/b\u003e  \u003cp\u003eDave Anderson''s TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need.\u003c\/p\u003e \u003cp\u003eThese quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a fast and powerful format that includes:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWords of Wisdom or Right Hook Rules-bite-sized memorable quotes\u003c\/li\u003e \u003cli\u003eCase Studies or Opening Bell Stories-real-life business lessons\u003c\/li\u003e \u003cli\u003eEffective Strategies or Left Hook Laws-all-meat, no-fat business strategies\u003c\/li\u003e \u003cli\u003eIncisive or Standard Eight Count Questions-insightful inquiries that prompt the reader to action\u003c\/li\u003e \u003cli\u003eQuick or Kno\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction.  \u003cp\u003eRound One. Make the first sale to yourself.\u003c\/p\u003e \u003cp\u003eRound Two. Sell yourself before you sell your product.\u003c\/p\u003e \u003cp\u003eRound Three. Have heart surgery every day.\u003c\/p\u003e \u003cp\u003eRound Four. Sell with your ears.\u003c\/p\u003e \u003cp\u003eRound Five. Remember that less is more because more is a bore.\u003c\/p\u003e \u003cp\u003eRound Six. Ask and ye shall receive...and if you don't, ask again!\u003c\/p\u003e \u003cp\u003eRound Seven. Stop objections in their tracks.\u003c\/p\u003e \u003cp\u003eRound Eight. Make your list and check it twice.\u003c\/p\u003e \u003cp\u003eRound Nine. Decide what, where, when, how and now!\u003c\/p\u003e \u003cp\u003eRound Ten. Knockout summary and follow through.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402298597719,"sku":"9780470171783","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470171783.jpg?v=1730479988","url":"https:\/\/bookcurl.com\/products\/tko-sales-9780470171783","provider":"Book Curl","version":"1.0","type":"link"}