{"product_id":"tip-9781119641445","title":"TIP","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eGet the results, recognition, and reputation you deserve In TIP, Dave Gordon tells the engaging and motivating story of Brian Davis, an average salesperson who is fired without warning for being average. After 10 years at the same company, he is suddenly faced with no immediate prospects, an uncertain future, and a young family to support. With minimal savings, and determined to not lose everything he's worked for, he reluctantly takes the only job he can get at a popular bar and restaurant called Crossroads. Guided by an unlikely mentor, and insightful colleagues and customers in an unforgiving environment of relentless customer service, he learns the four simple principles of TIP to take control of his life, his career, and his future: 1. Enhanced self-awareness 2. Confident communications 3. Commitment-based actions 4. Fulfillment of a unique value promise TIP is a timeless, inspirational story created to remind anyone in a position judged by performance that the only way to achieve\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003eAbout the Author xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Biggest Day 5\u003c\/p\u003e \u003cp\u003e2 The TIP Jar 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTwelve Years Earlier . . .\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3 A New Direction 15\u003c\/p\u003e \u003cp\u003e4 Dear Valued Employee 21\u003c\/p\u003e \u003cp\u003e5 First Impressions 29\u003c\/p\u003e \u003cp\u003e6 The Offer 33\u003c\/p\u003e \u003cp\u003e7 New Beginnings 43\u003c\/p\u003e \u003cp\u003e8 What is a TIP? 49\u003c\/p\u003e \u003cp\u003e9 Wake-up Call 57\u003c\/p\u003e \u003cp\u003e10 Labels and Purpose 63\u003c\/p\u003e \u003cp\u003e11 The Bear 83\u003c\/p\u003e \u003cp\u003e12 Position Yourself 89\u003c\/p\u003e \u003cp\u003e13 Communicate Your Brand 97\u003c\/p\u003e \u003cp\u003e14 What’s Your Story? 111\u003c\/p\u003e \u003cp\u003e15 Actions Build the Brand 115\u003c\/p\u003e \u003cp\u003e16 Flow 127\u003c\/p\u003e \u003cp\u003e17 Protect the Business, Protect the Brand 131\u003c\/p\u003e \u003cp\u003e18 Day of All Days 139\u003c\/p\u003e \u003cp\u003e19 Create an Experience 145\u003c\/p\u003e \u003cp\u003e20 The Last TIP 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePresent Day\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e21 The TIP Jar (Continued) 165\u003c\/p\u003e \u003cp\u003e22 Good Choices 171\u003c\/p\u003e \u003cp\u003e23 Give More, Get More 177\u003c\/p\u003e \u003cp\u003eTwenty Takeaway Tips For Success 183\u003c\/p\u003e \u003cp\u003ePersonal Accountability Model and Action Plan 187\u003c\/p\u003e \u003cp\u003eResources 199\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407106842967,"sku":"9781119641445","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119641445.jpg?v=1730498200","url":"https:\/\/bookcurl.com\/products\/tip-9781119641445","provider":"Book Curl","version":"1.0","type":"link"}