{"product_id":"times-up-9781119893523","title":"Times Up","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xxiii\u003c\/p\u003e \u003cp\u003eAbout the Authors xxix\u003c\/p\u003e \u003cp\u003eThe Keynote and the Workshop: How to Read This Book xxxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eI The Keynote 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 What Got You Here Won’t Get You There Thank Goodness! 3\u003c\/p\u003e \u003cp\u003e2 We All Have a Story— Here’s a New One for You 11\u003c\/p\u003e \u003cp\u003e3 Time- Driven Sucks Impact- Driven Matters 27\u003c\/p\u003e \u003cp\u003e4 How Aretha Got It Right 41\u003c\/p\u003e \u003cp\u003e5 This Could Be the Most Important Business Question Ever 47\u003c\/p\u003e \u003cp\u003e6 Thank Goodness— A New Definition for ESG That Really Does Make a Difference 79\u003c\/p\u003e \u003cp\u003e7 The Ongoing Upward Spiral—Perhaps a Different Kind of Legacy 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003eII the Workshop 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 A Renaissance: The Subscription Economy 99\u003c\/p\u003e \u003cp\u003e9 The Direct Primary Care Disrupters 107\u003c\/p\u003e \u003cp\u003e10 Business Model Evolution 119\u003c\/p\u003e \u003cp\u003e11 Purpose, Strategy, and Positioning 137\u003c\/p\u003e \u003cp\u003e12 Marketing, Innovation, and Risk 151\u003c\/p\u003e \u003cp\u003e13 Customer Transformations 167\u003c\/p\u003e \u003cp\u003e14 Two Timeless Truths and Two Theories 179\u003c\/p\u003e \u003cp\u003e15 Pricing the Relationship 189\u003c\/p\u003e \u003cp\u003e16 Customer Segmentation and Pricing Tiers 205\u003c\/p\u003e \u003cp\u003e17 Pricing the Portfolio 217\u003c\/p\u003e \u003cp\u003e18 Measurements and Moral Hazards 239\u003c\/p\u003e \u003cp\u003e19 Subscription Business Income Statement and KPIs 257\u003c\/p\u003e \u003cp\u003e20 Knowledge Worker KPIs and the After- Action Review (AAR) 279\u003c\/p\u003e \u003cp\u003e21 From Zero Defects to Zero Defections 297\u003c\/p\u003e \u003cp\u003e22 Adoption Models 311\u003c\/p\u003e \u003cp\u003e23 What’s Next? 327\u003c\/p\u003e \u003cp\u003eReferences 335\u003c\/p\u003e \u003cp\u003eIndex 349\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866423963991,"sku":"9781119893523","price":24.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119893523.jpg?v=1722278576","url":"https:\/\/bookcurl.com\/products\/times-up-9781119893523","provider":"Book Curl","version":"1.0","type":"link"}