{"product_id":"thinking-in-new-boxes-a-new-paradigm-for-business-creativity-9780812992953","title":"Thinking in New Boxes A New Paradigm for Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhen BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.\u003cbr\u003e  \u003cbr\u003e \u003cb\u003eLIGHTERS?\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the \u003cb\u003ePEN\u003c\/b\u003e “box”—figured out that there was growth to be found in the \u003cb\u003eDISPOSABLE\u003c\/b\u003e “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities.\u003cbr\u003e  \u003cbr\u003e \u003cb\u003eIT INVENTED A NEW BOX.\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start\u003cbr\u003e  \u003cbr\u003e \u003cb\u003eTHINKING IN NEW BOXES\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e \u003c\/b\u003e\u003cbr\u003e —a revolutionary process for sustainable creativity from two strategic innovation experts","brand":"Random House USA Inc","offers":[{"title":"Default Title","offer_id":49527890411863,"sku":"9780812992953","price":21.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780812992953.jpg?v=1731869618","url":"https:\/\/bookcurl.com\/products\/thinking-in-new-boxes-a-new-paradigm-for-business-creativity-9780812992953","provider":"Book Curl","version":"1.0","type":"link"}