{"product_id":"thinking-beyond-the-obvious-a-simple-concept-that-drives-business-success-9781600378690","title":"Thinking Beyond the Obvious: A Simple Concept","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eBusiness consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an easily understood concept. Successful businesses use it; most do not realize they are doing it. Once you read, “Thinking Beyond the Obvious,” you will immediately grasp the simplicity of the concept and quickly recognize the driving factors of a successful business like never before. \u003cbr\u003e You will have an epiphany. Simply said, you will have that, “Wow! Why didn’t I think about that?” moment. You will see each business, including your own, through a completely different and savvy pair of eyes. It will be like taking off the blinders. Simple yes. Exciting, absolutely.\u003cbr\u003e Thinking Beyond the Obvious will:\u003cbr\u003e * Differentiate your business from every other business in the marketplace.\u003cbr\u003e * Position your business for success.\u003cbr\u003e * Transform your attitude from one of blank to one of “Wow, I can do this.”\u003cbr\u003e * Provide simple, proven ideas that you can immediately use to more effectively and efficiently compete in the marketplace.\u003cbr\u003e If you are looking for real world illustrations and practical insights on how to supercharge your business, and you are looking for that million-dollar idea to position your business for success, your search is over.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"This is a brilliant work! 'Thinking Beyond the Obvious' is a simple, yet profound concept. When applied success expands exponentially.\" \u003cbr\u003e Ken D. Foster, Author, Speaker, Coach \u003cbr\u003e \u003cbr\u003e “Thinking Beyond the Obvious' provides vital information that a business owner must keep in mind as they evaluate their daily operations and when they think about the future of their company. Fortunately, Robert has woven this simple concept into engaging, memorable stories that will keep these ideas alive and ready for use by every small business owner who reads this book.”\u003cbr\u003e Beth Bridges, Membership Director, Clovis Chamber of Commerce. The Networking Motivator\u003cbr\u003e \u003cbr\u003e \"Robert Mano is among the very few who truly understands what it's like to own a small business. While others talk in business school rhetoric, he explains it in a way that we can easily understand.\" \u003cbr\u003e David Locher, Owner, Dashcorp Technology Group. CEO, Bridgecomm, Inc.\u003cbr\u003e \u003cbr\u003e \"Thinking Beyond the Obvious is an easy read and will inspire you to think and take action. Robert Mano has the credentials and integrity to help you position your business for success.\"\u003cbr\u003e Robert Harlan, Vice President, Comerica Bank\u003cbr\u003e \u003cbr\u003e “Thinking Beyond the Obvious” is an eye opener. It provides a simple to understand concept that is relevant to every business, big or small.\u003cbr\u003e Fred L. Furrow, CEO, Full Circle Energy, Inc.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eTable of Contents:\u003cbr\u003e Chapter One: Picking Tomatoes-My First Thinking Beyond The Obvious Moment \u003cbr\u003e   Thinking Beyond the Obvious Examples \u003cbr\u003e Chapter Two: An Infected Workplace\u003cbr\u003e   Your Attitude \u003cbr\u003e   An Infected Workplace\u003cbr\u003e   Attitude Adjustment\u003cbr\u003e Chapter Three: Are we there yet?\u003cbr\u003e   Creating Your Visions\u003cbr\u003e   Creating a Shared Vision\u003cbr\u003e Chapter Four: “Me Too’s” Fail \u003cbr\u003e   Uniquely Positioning Your Business\u003cbr\u003e   A Rational Positioning\u003cbr\u003e   An Emotional Positioning\u003cbr\u003e   Creating your Unique Selling Proposition\u003cbr\u003e Chapter Five: Marketing is Everything\u003cbr\u003e   Your Brand, the Lasting Impression\u003cbr\u003e   Integrated Marketing, Speaking With One Compelling Voice\u003cbr\u003e Chapter Six: Is it “Mommy Clean”?\u003cbr\u003e   Your Customer Experience\u003cbr\u003e   Everyone is a Critic\u003cbr\u003e   Operations \u003cbr\u003e   Continuous Improvement\u003cbr\u003e   Marketing\u003cbr\u003e Chapter Seven: Fruitful Employees\u003cbr\u003e   Management Must Lead the Way\u003cbr\u003e   Truly Listen to Your Employees\u003cbr\u003e   Communicate With Your Employees\u003cbr\u003e   Hire the Right Person\u003cbr\u003e   Recognize Fruitful Employees\u003cbr\u003e Chapter Eight: Great-Grandmothers Do It Too.\u003cbr\u003e Chapter Nine: A New Beginning\u003c\/p\u003e","brand":"Morgan James Publishing llc","offers":[{"title":"Default Title","offer_id":51359702352215,"sku":"9781600378690","price":10.44,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781600378690.jpg?v=1754125459","url":"https:\/\/bookcurl.com\/products\/thinking-beyond-the-obvious-a-simple-concept-that-drives-business-success-9781600378690","provider":"Book Curl","version":"1.0","type":"link"}