{"product_id":"think-simple-9780241004449","title":"Think Simple","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe secrets to Apple''s success and how to use them, from the Apple insider Ken Segall\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThink Simple\u003c\/i\u003e, Apple insider and \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Ken Segall gives you the tools to Apple''s success - and shows you how to use them. It''s all about simplicity. \u003cbr\u003e\u003cbr\u003eWhether you''re in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben \u0026amp; Jerry''s, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":51017665806679,"sku":"9780241004449","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241004449.jpg?v=1750774283","url":"https:\/\/bookcurl.com\/products\/think-simple-9780241004449","provider":"Book Curl","version":"1.0","type":"link"}