{"product_id":"think-like-amazon-50-12-ideas-to-become-a-digital-leader-9781260455496","title":"Think Like Amazon 50 12 Ideas to Become a Digital","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eâœReading this book is like having Jeff Bezos advise me.â âEric Martinez, Founder and CEO of Modjoul\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to âœthink like Amazonâ and succeed in the digital age. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eâœWhat would Jeff do?â\u003c\/i\u003e Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know âœthe secretâ behind Amazonâs historic success. In this step-by-step guide, he provides 50  answers drawn from his experience as an Amazon executiveâand shows todayâs business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobodyâs business. Learn how to:\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMove forward to get back to Day 1âand change the status quo.\u003c\/li\u003e\n\u003cli\u003eUse the âœworking backwardsâ innovation and problem-solving approach to lead the way.\u003c\/li\u003e\n\u003cli\u003eBecome a platform companyâwith the right platform stra\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eINTRODUCTION: WHAT WOULD JEFF DO? \u003c\/p\u003e\n\u003cp\u003ePart I\u003cbr\u003eCulture\u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e1 RESET YOUR CLOCKS:\u003cbr\u003eYour Journey Will Not Be Short or a Straight Line \u003cbr\u003eidea\u003c\/p\u003e\n\u003cp\u003e2 MERCENARY OR MISSION DRIVEN?\u003cbr\u003eBe Strategic and Honest in Your Obsession,\u003cbr\u003eand Then Obsess to Win \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e3 MOVE FORWARD TO GET BACK TO DAY 1:\u003cbr\u003eChange the Culture of the Status Quo \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e4 OBSESSED IS DIFFERENT:\u003cbr\u003eCreate Customer Obsession in Your Business \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e5 DON’T GO ALONG TO GET ALONG:\u003cbr\u003eThe Risk Social Cohesion Poses to Achieving Hard Results \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e6 DELIVER RESULTS:\u003cbr\u003eOwn Your Dependencies to Overcome and Succeed \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e7 OWNERSHIP FOR EVERYONE:\u003cbr\u003eCompensation Strategy to Drive Enterprise Optimization \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e8 AVOID COUNTRY CLUBS:\u003cbr\u003eStay Hungry Even When You’re Successful \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e9 MAKE THE ELEPHANT DANCE:\u003cbr\u003ePortfolio Strategy and Governance for Innovation \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e10 YOU ARE THE CHIEF PRODUCT OFFICER:\u003cbr\u003eThe New Management Science of Being a Builder \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e11 ARE YOU WILLING TO\u003cbr\u003eBE MISUNDERSTOOD?\u003cbr\u003eLessons from Amazon’s Biggest Innovations \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e12 GET TO YES:\u003cbr\u003eFinance, Tax, Legal, and HR Teams That Matter \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e13 BLOW UP THE ORG CHART:\u003cbr\u003eDon’t Let Your Organizational Structure and\u003cbr\u003eTitles Get in the Way \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e14 GAMES FOR INNOVATION:\u003cbr\u003eSpur Invention in Fun Ways \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e15 THE DOOR DESK:\u003cbr\u003eForcing Innovation Through Frugality \u003c\/p\u003e\n\u003cp\u003ePart II\u003cbr\u003eStrategy\u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e16 INTRODUCTION TO\u003cbr\u003eMISSION IMPOSSIBLE:\u003cbr\u003eBeing Digital \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e17 EXPERIMENT, FAIL, RINSE, REPEAT:\u003cbr\u003ePlan and Operate Your Experiments for Digital Success \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e18 SO YOU WANT TO BE A PLATFORM?\u003cbr\u003ePlatform Strategy for the Rest of Us \u003c\/p\u003e\n\u003cp\u003eidea\u003c\/p\u003e\n\u003cp\u003e19 YES, YOU ARE A\u003cbr\u003eTECHNOLOGY COMPANY:\u003cbr\u003eDecentralize Your Way to Digital Greatness \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e20 PIZZA FOR ALL!\u003cbr\u003eThe Magic of Small Autonomous Teams \u003c\/p\u003e\n\u003cp\u003eidea\u003c\/p\u003e\n\u003cp\u003e21 NEVER SAY NEVER:\u003cbr\u003eDon’t Let Past Positions Create a Trap \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e22 RELENTLESS.COM:\u003cbr\u003eNext-Generation Operational Excellence \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e23 OPW:\u003cbr\u003eThe Strategy of Other People’s Work \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e24 THE MAGIC OF FORCING FUNCTIONS:\u003cbr\u003eGet These Right, and Your Teams Will Take Off \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e25 WHAT’S YOUR FLYWHEEL?\u003cbr\u003eSystems Thinking in Strategy Development \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e26 WHY IS THIS SO HARD?\u003cbr\u003eInnovate by Reducing Friction \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e27 GRANTING CUSTOMERS\u003cbr\u003eSUPERPOWERS:\u003cbr\u003eDreamy Businesses and Durable Needs \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e28 THINK DIFFERENTLY:\u003cbr\u003eImprove Your Questions for Disruption \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e29 LAUNCH AND LEARN:\u003cbr\u003eBusiness Expansion the Amazon Way \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e30 DON’T GIVE AWAY THE\u003cbr\u003eOPERATING SYSTEM:\u003cbr\u003ePartners, Vendors, and Strategy \u003c\/p\u003e\n\u003cp\u003ePart III\u003cbr\u003eBusiness and Technology\u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e31 LIES, DAMN LIES, AND METRICS:\u003cbr\u003eUse Metrics to Build a Culture of Accountability\u003cbr\u003eand Customer Obsession \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e32 PROCESS VERSUS BUREAUCRACY:\u003cbr\u003eCreate Processes That Scale \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e33 DO THE MATH:\u003cbr\u003eThe Path to Automation and AI Starts with Formulas \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e34 CUSTOMER EXPERIENCE MATTERS:\u003cbr\u003eDesign and Measure the Customer Experience to Win \u003cbr\u003eidea\u003c\/p\u003e\n\u003cp\u003e35 WHAT’S YOUR JUST\u003cbr\u003eWALK OUT TECHNOLOGY?\u003cbr\u003eUse the Internet of Things to Reinvent\u003cbr\u003eCustomer Experiences \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e36 INFORMATION SECURITY MUST DIE:\u003cbr\u003eMaking Security Everyone’s Job \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e37 OP1:\u003cbr\u003eThe Painstaking Process of Planning \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e38 STRATEGIC HEADCOUNT PLANNING:\u003cbr\u003eScaling and Innovating Through People Allocation \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e39 ARCHITECTURE IS THE BUSINESS STRATEGY:\u003cbr\u003eWin Through Technology and Architecture \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e40 THE QUESTIONS YOU ASK:\u003cbr\u003eAsk Your CIO These Questions—for Everyone’s Benefit \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e41 THE END OF ARTIFICIAL\u003cbr\u003eARTIFICIAL INTELLIGENCE:\u003cbr\u003ePrepare for a Future of Machine Learning \u003c\/p\u003e\n\u003cp\u003ePart IV\u003cbr\u003eApproach and Execution\u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e42 ONE-WAY OR TWO-WAY DOOR?\u003cbr\u003eMake Better and Faster Decisions \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e43 RAISE THE BAR:\u003cbr\u003eAvoid the Biggest Hiring Mistakes \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e44 A NARRATIVE ABOUT NARRATIVES:\u003cbr\u003eDitch the PowerPoint and Gain Clarity \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e45 THE FUTURE PRESS RELEASE:\u003cbr\u003eDefine the Future and Get Teams on Board \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e46 FAQS:\u003cbr\u003eAnswer Others’ Questions for Your Benefit \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e47 WRITE THE USER MANUAL:\u003cbr\u003eStart with the Customer and Work Backward \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e48 YOU ARE WHAT YOU EAT:\u003cbr\u003eCreate Change Via the Executive Team Reading List \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e49 FINANCE FOR FOOLS:\u003cbr\u003eFree Cash Flow, Accounting, and Change \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e50 THE LAST WORD ON BECOMING DIGITAL:\u003cbr\u003eTrust \u003c\/p\u003e\n\u003cp\u003eidea\u003cbr\u003e50 PRINCIPLES ARE NOT A POSTER:\u003cbr\u003eThe Pursuit of Speed, Agility, and Digital Leadership \u003cbr\u003e \u003cbr\u003eNOTES \u003c\/p\u003e\n\u003cp\u003eINDEX \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default 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