{"product_id":"think-like-a-futurist-9781118147825","title":"Think Like a Futurist","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePush past resistance to discover and own new business territories\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eThink Like a Futurist\u003c\/i\u003e shows how to track changes, explore questions, and engage in new thinking that connects today''s pressures with tomorrow''s realities. Cecily Sommers shows how to apply long-term focus and strategies to needs as diverse as industry forecasts, innovation challenges, leadership development, or future-proofing a brand. By understanding intersecting potentials that one day may impact your organization, you can readily spot emerging trends and market shifts, uncovering opportunities on the horizon.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThink Like a Futurist\u003c\/i\u003e explores such questions as: Where will new markets emerge over the next 5-10-25 years? What will be the big issues of the day? How will lifestyle, social mores, and policy adapt? And what role do we play in that future?\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers a clear framework for thinking like a futurist, and direction for how to integrate it in high-pressure corporate enviro\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“In \u003ci\u003eThink Like a\u003c\/i\u003e \u003ci\u003eFuturist\u003c\/i\u003e... [Cecily Sommers] raises questions and points out realities that anyone fascinated with the future of the global economy should be following.” \u003cbr\u003e \u003cb\u003e—Adam Belz, \u003ci\u003eThe Minneapolis Star-Tribune\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Know—The Four Forces of Change 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Four Forces of Change 3\u003c\/p\u003e \u003cp\u003e2 Resources 11\u003c\/p\u003e \u003cp\u003e3 Technology 21\u003c\/p\u003e \u003cp\u003e4 Demographics 33\u003c\/p\u003e \u003cp\u003e5 Governance 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: New—The Zone of Discovery 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Higher Learning 69\u003c\/p\u003e \u003cp\u003e7 Phase I: Define 77\u003c\/p\u003e \u003cp\u003e8 Phase II: Discover 87\u003c\/p\u003e \u003cp\u003e9 Phase III: Distill 97\u003c\/p\u003e \u003cp\u003e10 Who are You? 107\u003c\/p\u003e \u003cp\u003e11 Where are You Going? 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: DO—The 5 Percent Rule 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 The 5 Percent Rule 177\u003c\/p\u003e \u003cp\u003e13 Tinkering: The Genesis of General Mills’s Idea Greenhouse 181\u003c\/p\u003e \u003cp\u003eConclusion 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: What’s Next Toolkit 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Futurist’s Mind-set 221\u003c\/p\u003e \u003cp\u003eOvercoming Resistance to Change 227\u003c\/p\u003e \u003cp\u003eNotes 239\u003c\/p\u003e \u003cp\u003eAcknowledgments 245\u003c\/p\u003e \u003cp\u003eAbout the Author 247\u003c\/p\u003e \u003cp\u003eIndex 249\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406836539735,"sku":"9781118147825","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118147825.jpg?v=1730497287","url":"https:\/\/bookcurl.com\/products\/think-like-a-futurist-9781118147825","provider":"Book Curl","version":"1.0","type":"link"}