{"product_id":"think-bigger-9780231198844","title":"Think Bigger","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn \u003ci\u003eThink Bigger\u003c\/i\u003e, Sheena Iyengar—an acclaimed author and expert in the science of choice—provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eReach for the stars… but how exactly do you do that? Sheena Iyengar provides a framework. An incredibly insightful work. -- Scott Willoughby, vice president, James Webb Space Telescope program at Northrop Grumman\u003cbr\u003eAs a recipe for innovation… I give it five stars. -- Danny Meyer, Founder, Union Square Hospitality Group\u003cbr\u003eSimply brilliant… at last, a method to take us to the frontier of new ideas, and beyond. -- Indra Nooyi, former CEO and Chair, PepsiCo\u003cbr\u003eInnovation everywhere, in all domains of human activity, throughout all time – \u003ci\u003eThink Bigger\u003c\/i\u003e explains them all. -- Kai-Fu Lee, chairman, Sinovation Ventures  and author of \u003ci\u003eAI Superpowers\u003c\/i\u003e and \u003ci\u003eAI 2041\u003c\/i\u003e\u003cbr\u003eThe Holy Grail of large organizations is how to innovate. Sheena Iyengar has found it… -- Barry Salzberg, retired CEO, Deloitte LLP\u003cbr\u003eSheena Iyengar gives us a well-researched approach to help entrepreneurs and innovators think bigger for greater impact. -- Satya Nadella, Chairman and CEO, Microsoft\u003cbr\u003eI’ve long believed in the concept of chasing ‘moonshots’ – pursuing ideas that have a low probability of success with a massive upside. Sheena’s concept of “thinking bigger” falls right in line with that same methodology. This book offers great advice for entrepreneurs, and really any business leader, hoping to think and lead in a more effective way. -- Marc Lore, serial entrepreneur and co-owner of the Minnesota Timberwolves and Lynx\u003cbr\u003eThis superb book makes our collective future so much brighter. It’s a shining ray of hope for those who want to take their ideas and see them grow, or seek to be more imaginative and unafraid to have a go at something new that could make a big difference. We dearly need this entrepreneurial and innovative attitude to tackling many of society’s biggest issues right now. -- Sir Alex Halliday, director, The Earth Institute,  and founding dean, The Columbia Climate School\u003cbr\u003eIyengar inspires the creative problem solver in all of us. * Michael Bloomberg *\u003cbr\u003eIyengar is merciless about some of the myths plaguing creativity. She debunks the concept of supposedly creative 'right brain' and analytical 'left brain' thinking, dismisses 'brainstorming' sessions as 'idea diarrhea' and warns innovators to stay on track…. Her illustrations, from the pre-refrigeration quest for cheaper ice cream to the BioNTech\/Pfizer vaccine, are entertaining, but this is above all an intensely practical guide.” * Financial Times *\u003cbr\u003eI like [Iyengar’s] recommendation of five discrete steps to help you think bigger, and innovate more successfully in your business, as well as your private life. * Inc. *\u003cbr\u003eBy pushing and pulling on the familiar notion that there’s nothing new under the sun, Iyengar accomplishes what she advises her readers to do. She creates something new and meaningful. * The New York Times *\u003cbr\u003eAfter studying innovation for more than a decade, [Iyengar] distilled her thoughts about the topic in a book published last month, 'Think Bigger: How to Innovate,' which lays out a process for developing high-quality ideas. * The Wall Street Journal *\u003cbr\u003eIf you are concerned about how we can better navigate the turbulent landscape that lies ahead, either personally or professionally, you might want to pick up a copy of ‘Think Bigger’ at your first opportunity. You won’t be disappointed. Highly recommended. * Daily News (Bowling Green, KY) *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface\u003cbr\u003e\u003cb\u003ePart I\u003c\/b\u003e\u003cbr\u003e1\u003cb\u003e.\u003c\/b\u003e What Is Think Bigger?\u003cbr\u003e2. The Creative Brain\u003cbr\u003e\u003cb\u003ePart II\u003c\/b\u003e\u003cbr\u003e3\u003cb\u003e.\u003c\/b\u003e Step 1: Choose the Problem\u003cbr\u003e4. Step 2: Break Down the Problem\u003cbr\u003e5. Step 3: Compare Wants\u003cbr\u003e6. Step 4: Search In and Out of the Box\u003cbr\u003e7. Step 5: Choice Map\u003cbr\u003e8. Step 6: The Third Eye\u003cbr\u003eAcknowledgments\u003cbr\u003eBibliography\u003cbr\u003eIndex","brand":"Columbia University Press","offers":[{"title":"Default Title","offer_id":49400355029335,"sku":"9780231198844","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780231198844.jpg?v=1730470477","url":"https:\/\/bookcurl.com\/products\/think-bigger-9780231198844","provider":"Book Curl","version":"1.0","type":"link"}