{"product_id":"the-zen-of-fundraising-9780787983147","title":"The Zen of Fundraising","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIf all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matterswhat fundraisers everywhere need to knowthere would be only a small number of true gems deserving of the description, nuggets of information.  \u003cp\u003eLeading international fundraiser Ken Burnett, author of the classic \u003ci\u003eRelationship Fundraising\u003c\/i\u003e, has identified and defined 89 such nuggets which he presents here as \u003ci\u003eThe Zen of Fundraising\u003c\/i\u003e, a fun read, one-of-a-kind look into what makes donors tick andmore importantlywhat makes them give.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction vii\u003cbr\u003eAll You Really Need to Know About Donor Relationship Development\u003c\/p\u003e \u003cp\u003eChapter One Playing Smart and Preparing for Action 1\u003cbr\u003eThe Trouble with Fundraising; Plus 15 Things I’d Do If I Were the New Head of Donor Development\u003c\/p\u003e \u003cp\u003eChapter Two Right from the Start 35\u003cbr\u003e10 Concepts That Will Ensure Your Thinking is Sound\u003c\/p\u003e \u003cp\u003eChapter Three Keep Revisiting the Basics 61\u003cbr\u003e19 Gold Nuggets: The Solid Foundations of Fundraising\u003c\/p\u003e \u003cp\u003eChapter Four Getting Your Messages Spot On: Appreciated, Understood, and Remembered 83\u003cbr\u003e14 Keys to Communications That Reach In and Grab Audiences\u003c\/p\u003e \u003cp\u003eChapter Five What’s Essential? 109\u003cbr\u003e12 Important Things to Think of When Relating to Your Donors\u003c\/p\u003e \u003cp\u003eChapter Six What Underpins It All? 127\u003cbr\u003e6 Vital Characteristics of the Effective Relationship Fundraiser\u003c\/p\u003e \u003cp\u003eChapter Seven What’s Next? 135\u003cbr\u003e13 Things That Will Be Coming Your Way\u003cbr\u003e\u003cbr\u003eAcknowledgments 159\u003cbr\u003eWhen It Comes to Saying Thank You, This Book Practices What It Preaches\u003c\/p\u003e \u003cp\u003eAbout the Author 163\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49405051994455,"sku":"9780787983147","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780787983147.jpg?v=1730488509","url":"https:\/\/bookcurl.com\/products\/the-zen-of-fundraising-9780787983147","provider":"Book Curl","version":"1.0","type":"link"}