{"product_id":"the-youtube-formula-9781119716020","title":"The YouTube Formula","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDedication vii\u003c\/p\u003e \u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003eIntroduction xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Platform\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Try, Fail, Analyze, Adjust: A YouTube History Lesson 3\u003c\/p\u003e \u003cp\u003e2 The YouTube Ecosystem 9\u003c\/p\u003e \u003cp\u003e3 The YouTube AI: A Deep Learning Machine 21\u003c\/p\u003e \u003cp\u003e4 The Algorithm Breakdown 27\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Opportunity\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Why Most YouTube Channels Fail to Succeed 41\u003c\/p\u003e \u003cp\u003e6 Make Money Partnering with YouTube 57\u003c\/p\u003e \u003cp\u003e7 Use Your Influence to Generate Big Money 75\u003c\/p\u003e \u003cp\u003e8 The Real Power of Your Influence: Making a Difference 87\u003c\/p\u003e \u003cp\u003e9 How Businesses Extend Their Reach and Drive Revenue 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III The YouTube Formula\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 The Data-Driven, Human-Centered Formula 115\u003c\/p\u003e \u003cp\u003e11 Identify Your Audience 127\u003c\/p\u003e \u003cp\u003e12 Recon and Research 143\u003c\/p\u003e \u003cp\u003e13 Content Is King 153\u003c\/p\u003e \u003cp\u003e14 Feedback Is Queen 169\u003c\/p\u003e \u003cp\u003e15 Title and Thumbnail: Success Starts with a Click 183\u003c\/p\u003e \u003cp\u003e16 Engaging Viewers’ Attention So They Watch More 211\u003c\/p\u003e \u003cp\u003e17 Creating a YouTube Content Strategy 223\u003c\/p\u003e \u003cp\u003e18 Building a Community around Your Content 251\u003c\/p\u003e \u003cp\u003e19 Optimizing, Launching, and Promoting Your Video 269\u003c\/p\u003e \u003cp\u003e20 Tweaking Your Content 283\u003c\/p\u003e \u003cp\u003e21 Try, Fail, Analyze, Adjust: Your YouTube Success 295\u003c\/p\u003e \u003cp\u003eAppendix: Free YouTube Formula Bonus Companion Course 301\u003c\/p\u003e \u003cp\u003eAbout the Author 303\u003c\/p\u003e \u003cp\u003eThis Is Not Your Normal Acknowledgement 305\u003c\/p\u003e \u003cp\u003eIndex 307\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866412855639,"sku":"9781119716020","price":17.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119716020.jpg?v=1722278520","url":"https:\/\/bookcurl.com\/products\/the-youtube-formula-9781119716020","provider":"Book Curl","version":"1.0","type":"link"}