{"product_id":"the-world-as-design-9783433031179","title":"The World as Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eOtl Aicher's writings are explorations of the world, a substantive part of his work. In moving through the history of thought and design, building and construction, he assures us of the possibilities of arranging existence in a humane fashion. As ever he is concerned with the question of the conditions needed to produce a civilised culture. These conditions have to be fought for against apparent factual or material constraints and spiritual and intellectual substitutes on offer.\u003cbr\u003e Otl Aicher likes a dispute. For this reason, the volume contains polemical statements on cultural and political subjects as well as practical reports and historical exposition. He fights with productive obstinacy, above all for the renewal of Modernism, which he claims has largely exhausted itself in aesthetic visions; he insists the ordinary working day is still more important than the \"cultural Sunday\".\u003cbr\u003e Wolfgang Jean Stock\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e9 preface by sir norman foster\u003c\/p\u003e \u003cp\u003e10 introduction\u003c\/p\u003e \u003cp\u003e16 crisis of modernism\u003c\/p\u003e \u003cp\u003e28 doing without symbols\u003c\/p\u003e \u003cp\u003e36 aesthetic existence\u003c\/p\u003e \u003cp\u003e40 the third modernism\u003c\/p\u003e \u003cp\u003e62 charles eames\u003c\/p\u003e \u003cp\u003e66 hans gugelot\u003c\/p\u003e \u003cp\u003e77 flying machines by paul mc cready\u003c\/p\u003e \u003cp\u003e85 bauhaus and ulm\u003c\/p\u003e \u003cp\u003e94 architecture as a reflection of the state\u003c\/p\u003e \u003cp\u003e113 the non-usable useful item\u003c\/p\u003e \u003cp\u003e124 the signature\u003c\/p\u003e \u003cp\u003e132 intelligent building\u003c\/p\u003e \u003cp\u003e138 my workspace does not yet exist\u003c\/p\u003e \u003cp\u003e143 difficulties for architects and designers\u003c\/p\u003e \u003cp\u003e150 appearance\u003c\/p\u003e \u003cp\u003e167 graphic designers’ space to be themselves\u003c\/p\u003e \u003cp\u003e175 a new typeface\u003c\/p\u003e \u003cp\u003e179 the world as design\u003c\/p\u003e \u003cp\u003e190 afterword\u003c\/p\u003e \u003cp\u003e192 sources\u003c\/p\u003e","brand":"Wiley-VCH Verlag GmbH","offers":[{"title":"Default Title","offer_id":51138481193303,"sku":"9783433031179","price":21.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783433031179.jpg?v=1751919546","url":"https:\/\/bookcurl.com\/products\/the-world-as-design-9783433031179","provider":"Book Curl","version":"1.0","type":"link"}