{"product_id":"the-winning-bid-9780749468323","title":"The Winning Bid","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eEmma Jaques\u003c\/b\u003e is a member of the Association of Proposal Management and has over 18 years of experience. She has led teams tasked with designing programmes for organisations such as O2, Sainsbury's, the Environment Agency, the Department for Work and Pensions, RSPCA and British Gas.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Tackling a bid of any size is daunting without the right skills, support and encouragement. \u003ci\u003eEmma Jaques \u003c\/i\u003egives this and more: clear advice on how to win, and valuable lessons from bid professionals. \u003ci\u003eDavid Magliano, Director of Marketing for the London 2012 bid\u003c\/i\u003e\" * David Magliano *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tBid basics: The fundamental things you need to know;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tWhere to look for bidding opportunities;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tPre-qualifying for tenders: The first hurdle;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tThe decision to bid;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tKeeping on track: Where to start and how to finish;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tWhat to write and how to write it;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tHow much?; Pricing your proposition;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tThe case for case studies;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tIt’s good to talk: Influencing and persuading throughout the process;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tAnd the winner is... (What happens after the decision is made);\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tA view from the other side: The buyer’s perspective;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tExternal funding bids and grant applications: Applying bid best practice in not-for-profit competitions;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tProposals: Using bid writing skills in proactive selling processes;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: \tThe golden rules of bidding: Things I wish I’d known when I wrote my first bid;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: \tBased on a true story... the good, the bad and the ugly: Real-life examples from the world of bids\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49404526166359,"sku":"9780749468323","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749468323.jpg?v=1730486725","url":"https:\/\/bookcurl.com\/products\/the-winning-bid-9780749468323","provider":"Book Curl","version":"1.0","type":"link"}