{"product_id":"the-ways-to-new-9781119167976","title":"The Ways to New","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBreak free and lead the market with the roadmap to Disruption\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Ways to New\u003c\/i\u003e gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail''s pace, and thus miss out on any kind of organic growth. They approach new ideas too conservatively, and focus innovation on products onlywhen there is a whole world out there waiting to be disrupted. This book shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Each is illustrated with case studies from companies like L''oreal, Procter \u0026amp; Gamble, and Salesforce.com, to show you t\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eForeword\u003ci\u003e Troy Ruhanen \u003c\/i\u003eix\u003c\/p\u003e \u003cp\u003eIntroduction Why Marketing Should Drive Innovation xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One \u003c\/b\u003e\u003cb\u003eDisruption and Innovation 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Disruption and the Innovation Deficit 3\u003c\/p\u003e \u003cp\u003eChapter 2 Disrupt the Way You Innovate 7\u003c\/p\u003e \u003cp\u003eChapter 3 Disruption in Practice 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two \u003c\/b\u003e\u003cb\u003eDisruptive Paths to Innovation 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Open Disruption 21\u003c\/p\u003e \u003cp\u003eChapter 5 Structural Disruption 29\u003c\/p\u003e \u003cp\u003eChapter 6 Asset-Based Disruption 41\u003c\/p\u003e \u003cp\u003eChapter 7 Reverse Disruption 47\u003c\/p\u003e \u003cp\u003eChapter 8 Sustainability-Driven Disruption 53\u003c\/p\u003e \u003cp\u003eChapter 9 Revival-Based Disruption 63\u003c\/p\u003e \u003cp\u003eChapter 10 Data-Driven Disruption 69\u003c\/p\u003e \u003cp\u003eChapter 11 Usage-Based Disruption 77\u003c\/p\u003e \u003cp\u003eChapter 12 Price-Led Disruption 83\u003c\/p\u003e \u003cp\u003eChapter 13 Added-Service Disruption 89\u003c\/p\u003e \u003cp\u003eChapter 14 Partnership-Led Disruption 97\u003c\/p\u003e \u003cp\u003eChapter 15 Brand-Led Disruption 103\u003c\/p\u003e \u003cp\u003eChapter 16 Insight-Driven Disruption 111\u003c\/p\u003e \u003cp\u003eChapter 17 Business Model Disruption 121\u003c\/p\u003e \u003cp\u003eChapter 18 Anticipation-Driven Disruption 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three \u003c\/b\u003e\u003cb\u003eDisruptive Brand Building 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 19 Disruption Strategy 141\u003c\/p\u003e \u003cp\u003eChapter 20 Disruption Live 149\u003c\/p\u003e \u003cp\u003eConclusion 157\u003c\/p\u003e \u003cp\u003eDisruption What Ifs 161\u003c\/p\u003e \u003cp\u003eExhibits 165\u003c\/p\u003e \u003cp\u003eAcknowledgments 175\u003c\/p\u003e \u003cp\u003eReferences 177\u003c\/p\u003e \u003cp\u003eBibliography 189\u003c\/p\u003e \u003cp\u003eIndex 191\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407001657687,"sku":"9781119167976","price":999.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-ways-to-new-9781119167976","provider":"Book Curl","version":"1.0","type":"link"}