{"product_id":"the-war-on-wine-prohibition-neoprohibition-and-american-culture-9781647791148","title":"The War on Wine: Prohibition, Neoprohibition, and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThroughout American history the prohibition and restriction of alcohol, including wine, has been  part of what we now call culture wars. After losing the Prohibition Constitutional Amendment, anti-alcohol forces rebranded themselves as neoprohibitionists dedicated to the restriction of alcohol usage and they touted themselves as the counter-voice to alcohol organizations like the Wine Institute led by John A. De l.uca from 1976 to 2013.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"No one knows the history of California's wine culture better than Victor Geraci. He has mastered the literature, enhanced it with oral histories, and crafted an informative, readable history that sheds new light on the work of the Wine Institute to transform the industry into an important part of American agriculture, business, and culture.\"—R. Douglas Hurt, professor of history, Purdue University, author of \u003ci\u003eA Companion to American Agricultural History\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"I loved the material presented in \u003ci\u003eThe War on Wine\u003c\/i\u003e. The book's very popular writing style will please a general audience, including wine enthusiasts and wine history buffs; local, public, and campus libraries; and undergraduate students enrolled in courses on the history of wine and food in the United States.\"—Simone Cinotto, associate professor of contemporary history, University of Gastronomic Sciences, author of \u003ci\u003eThe Italian American Table: Food, Family, and Community in New York City\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eAcknowledgments\u003c\/li\u003e\n\u003cli\u003eIntroduction\u003c\/li\u003e\n\u003cli\u003eChapter One: The Early Republic's Failure To Establish A Wine Culture\u003c\/li\u003e\n\u003cli\u003eChapter Two: The Rise of the First American Wine Culture\u003c\/li\u003e\n\u003cli\u003eChapter Three: Loss and Rebirth of An American Wine Culture\u003c\/li\u003e\n\u003cli\u003eChapter Four: Rebuilding the Wine Industry\u003c\/li\u003e\n\u003cli\u003eChapter Five: A Perfect Man for the Job: A Faltering Wine Institute Seeks New Leadership\u003c\/li\u003e\n\u003cli\u003eChapter Six: Stabilizing the Wine Institute and Reestablishing A Tarnished American Wine Industry\u003c\/li\u003e\n\u003cli\u003eChapter Seven: Neoprohibition: The Continuing Battle for an American Wine Culture\u003c\/li\u003e\n\u003cli\u003eChapter Eight: Alla Vostra Salute — To Your Health\u003c\/li\u003e\n\u003cli\u003eChapter Nine: Bio-nutrition, Pyramids, and Labels\u003c\/li\u003e\n\u003cli\u003eChapter Ten: Direct Shipping\u003c\/li\u003e\n\u003cli\u003eChapter Eleven: Politics of Wine: Bipartisanship, Soundbites, and the Wine Caucus\u003c\/li\u003e\n\u003cli\u003eChapter Twelve: Establishing the Path for the Wine Institute's Future\u003c\/li\u003e\n\u003cli\u003eEpilogue: Who Will Carry the Banner Next?\u003c\/li\u003e\n\u003cli\u003eIndex\u003c\/li\u003e\n\u003cli\u003eBibliography\u003c\/li\u003e\n\u003cli\u003e\u0026gt;About the Author\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"University of Nevada Press","offers":[{"title":"Default Title","offer_id":50469704532311,"sku":"9781647791148","price":28.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781647791148.jpg?v=1744896024","url":"https:\/\/bookcurl.com\/products\/the-war-on-wine-prohibition-neoprohibition-and-american-culture-9781647791148","provider":"Book Curl","version":"1.0","type":"link"}