{"product_id":"the-versatile-salesperson-9780471503798","title":"The Versatile Salesperson","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long-term business relationships. Highlights the selling preferences of several ?social styles,? helps you identify the social style of your buyers--quickly and accurately, and reveals how to adapt your selling behavior to make your buyer more comfortable.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eVersatility: The Key to Competence in Selling.\u003cbr\u003e \u003cbr\u003e Behavior: The Key to Social Styles.\u003cbr\u003e \u003cbr\u003e The Analytical: ``Practical Suggestions Are What I Need.'' TheDriver: ``Show Me I Can Get Some Bottom-Line Results.'' TheExpressive: ``I Like Salespeople Who Are Competent, Imaginative.''The Amiable: ``Show Concern for Me and My Problems.'' Ask-AssertiveBackup Behavior: Flight.\u003cbr\u003e \u003cbr\u003e Tell-Assertive Backup Behavior: Fight.\u003cbr\u003e \u003cbr\u003e Strategies for Selling to Ask-Assertive Buyers.\u003cbr\u003e \u003cbr\u003e Strategies for Selling to Tell-Assertive Buyers.\u003cbr\u003e \u003cbr\u003e Versatility: How to Modify Your Style.\u003cbr\u003e \u003cbr\u003e Appendix A: Impact on Social Style on Customers.\u003cbr\u003e \u003cbr\u003e Appendix B: Social Style Identification.\u003cbr\u003e \u003cbr\u003e Appendix C: Strategy for Selling.\u003cbr\u003e \u003cbr\u003e Appendix D: Social Style Summary.\u003cbr\u003e \u003cbr\u003e Appendix E: Sales Strategy Planning Sheet.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402620379479,"sku":"9780471503798","price":19.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-versatile-salesperson-9780471503798","provider":"Book Curl","version":"1.0","type":"link"}