{"product_id":"the-upcycle-9780865477483","title":"The Upcycle","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e\u003cbr\u003eFrom the authors of \u003ci\u003eCradle to Cradle\u003c\/i\u003e, we learn what's next: The Upcycle\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eThe Upcycle\u003c\/i\u003e is the eagerly awaited follow-up to \u003ci\u003eCradle to Cradle\u003c\/i\u003e, one of the most consequential ecological manifestoes of our time. Now, drawing on the green living lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just use or reuse and recycle resources with greater effectiveness, we actually improve the natural world as we live, create, and build. \u003cbr\u003e\u003cbr\u003e     For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practices-and they show us these ideas being put to use around the world as everyday objects like chairs,\u003c\/p\u003e","brand":"North Point Press","offers":[{"title":"Default Title","offer_id":49406392238423,"sku":"9780865477483","price":21.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780865477483.jpg?v=1730495639","url":"https:\/\/bookcurl.com\/products\/the-upcycle-9780865477483","provider":"Book Curl","version":"1.0","type":"link"}