{"product_id":"the-unnoticed-entrepreneur-book-1-9780857089571","title":"The UnNoticed Entrepreneur Book 1","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePrologue: Fulfilling the Promise of the Entrepreneur ix\u003c\/p\u003e \u003cp\u003eWhy PR? xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Strategy 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter One: Introduction 2\u003c\/p\u003e \u003cp\u003eChapter Two: Which of the Four Villains Are You? 5\u003c\/p\u003e \u003cp\u003eChapter Three: What is the Attitude You Can Lead With? 13\u003c\/p\u003e \u003cp\u003eChapter Four: Should You Invest in Corporate Headshots? 20\u003c\/p\u003e \u003cp\u003eChapter Five: Why is What You Wear Important? 24\u003c\/p\u003e \u003cp\u003eChapter Six: The Key Considerations for Choosing a PR Agency 28\u003c\/p\u003e \u003cp\u003eChapter Seven: How to Be Seen as an Authority in Your Industry? 34\u003c\/p\u003e \u003cp\u003eChapter Eight: How You Could be Speaking Out? 41\u003c\/p\u003e \u003cp\u003eChapter Nine: Who is Your Secret Army? 46\u003c\/p\u003e \u003cp\u003eChapter Ten: What is ‘Repurposing Content?’ 55\u003c\/p\u003e \u003cp\u003eChapter Eleven: When to Use Your Passion to Promote Yourself? 63\u003c\/p\u003e \u003cp\u003eChapter Twelve: Are You Losing 31% of Sales? 67\u003c\/p\u003e \u003cp\u003eChapter Thirteen: What is The Power of Authenticity? 72\u003c\/p\u003e \u003cp\u003eChapter Fourteen: What is Adjacent Marketing? 82\u003c\/p\u003e \u003cp\u003eChapter Fifteen: How to Talk Money With Investors? 89\u003c\/p\u003e \u003cp\u003eChapter Sixteen: How to Animate Your Audience, Not Your Slides? 95\u003c\/p\u003e \u003cp\u003eChapter Seventeen: LinkedIn Video Tips 101\u003c\/p\u003e \u003cp\u003eChapter Eighteen: You Can Overcome SEO Challenges 106\u003c\/p\u003e \u003cp\u003eChapter Nineteen: Can You Overcome Stage Fright? 114\u003c\/p\u003e \u003cp\u003eChapter Twenty: Do You Have What it Takes to Be a TEDx Speaker? 120\u003c\/p\u003e \u003cp\u003eChapter Twenty One: Self-Publishing 101: The Book Broad Explains Self-Publishing Success 125\u003c\/p\u003e \u003cp\u003eChapter Twenty Two: When Should You Use a Ghost Writer? 133\u003c\/p\u003e \u003cp\u003eChapter Twenty Three: Who Can Run Amazon Ads for You? 141\u003c\/p\u003e \u003cp\u003eChapter Twenty Four: What to Look For in a Virtual Events Platform? 150\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Tools 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter One: Introduction 156\u003c\/p\u003e \u003cp\u003eChapter Two: Advertising: Creating Consistency Across Franchise Networks 159\u003c\/p\u003e \u003cp\u003eChapter Three: Media: Bringing Good ‘CARMA’ to Your Sales Funnel Through Proper Measurement and Media Monitoring 166\u003c\/p\u003e \u003cp\u003eChapter Four: Text: Create Better Copy Faster — Without Losing Human Creativity — With This AI Copywriting Tool 172\u003c\/p\u003e \u003cp\u003eChapter Five: Text: AI-Powered Tool Increases Engagement By 12,000% 178\u003c\/p\u003e \u003cp\u003eChapter Six: Text: What if You Don’t Have Time to Write? 184\u003c\/p\u003e \u003cp\u003eChapter Seven: Text: Citation-Rich, SEO-Friendly Content Writer 191\u003c\/p\u003e \u003cp\u003eChapter Eight: Text: Predictive Text Writing Tool 198\u003c\/p\u003e \u003cp\u003eChapter Nine: Social: Mobilise Your Whole Team With Shared Content 205\u003c\/p\u003e \u003cp\u003eChapter Ten: Social: Blockchain-Powered Hashtag Service 212\u003c\/p\u003e \u003cp\u003eChapter Eleven: Social: Engaging the Team With Internal Social Recognition 218\u003c\/p\u003e \u003cp\u003eChapter Twelve: Social: How to Evaluate the Credibility of Content in the Digital Space? 223\u003c\/p\u003e \u003cp\u003eChapter Thirteen: Video: This Free Text-Based Video Editing Application Developed by 4 German Students is Worth Considering for Your Content Production 232\u003c\/p\u003e \u003cp\u003eChapter Fourteen: Video: The Powerpoint of Online Video Creation 237\u003c\/p\u003e \u003cp\u003eChapter Fifteen: Video: ‘Gather Voices’ to Make a Compelling Story 246\u003c\/p\u003e \u003cp\u003eChapter Sixteen: Customer Service: Better Insights From Customer Feedback 251\u003c\/p\u003e \u003cp\u003eChapter Seventeen: Customer Service: AI Software to Analyse Sentiment of Digital Content 257\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Cases 265\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter One: Introduction   266\u003c\/p\u003e \u003cp\u003eChapter Two: Shangri-La and Other Stories 268\u003c\/p\u003e \u003cp\u003eChapter Three: World Rowing and W WF’s Kaufe River Project in Zambia Aims to Provide Clean Water and Help Hone African Rowers 277\u003c\/p\u003e \u003cp\u003eChapter Four: Rolls-Royce is Driving Their PR With Video in Asia 281\u003c\/p\u003e \u003cp\u003eChapter Five: What is the Benefit of Giving Back? 287\u003c\/p\u003e \u003cp\u003eChapter Six: When is a Newswire Service Good for PR? 292\u003c\/p\u003e \u003cp\u003eChapter Seven: Indian Film Festival for Kidz Reaches the World 300\u003c\/p\u003e \u003cp\u003eChapter Eight: How Foreign Brands Can Compete With 60 Million Online Merchants in China? 308\u003c\/p\u003e \u003cp\u003eChapter Nine: Travelling Through the US in an RV, This Entrepreneur Will Take You on a Journey to Financial Freedom 312\u003c\/p\u003e \u003cp\u003eChapter Ten: Why is There no More Kimchi for Korean Media, Instead it’s KakaoTalk and Naver Search? 321\u003c\/p\u003e \u003cp\u003eChapter Eleven: Why a Podcast Could Be Part of Your Strategy? 325\u003c\/p\u003e \u003cp\u003eChapter Twelve: Building an Entrepreneur Ecosystem 330\u003c\/p\u003e \u003cp\u003eConclusion 337\u003c\/p\u003e \u003cp\u003eAbout the Author 339\u003c\/p\u003e \u003cp\u003eGuest Directory 340\u003c\/p\u003e \u003cp\u003eBibliography 345\u003c\/p\u003e \u003cp\u003eIndex 347\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49083722105175,"sku":"9780857089571","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857089571.jpg?v=1725549826","url":"https:\/\/bookcurl.com\/products\/the-unnoticed-entrepreneur-book-1-9780857089571","provider":"Book Curl","version":"1.0","type":"link"}