{"product_id":"the-ultimate-linkedin-sales-guide-9781119787884","title":"The Ultimate LinkedIn Sales Guide","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBecome a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital\/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly.The Ultimate LinkedIn Sales Guideis the go-to book and guide for utilizing LinkedIn to sell. It coversall aspects of social and digital selling,includingbuilding the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio \u0026amp; video), creating great content that generates sales,andall the latest tips and tricks,strategiesand tools.With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you're savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouththe most powerful sales strategy around. This book will teach you how to do all that and more. InTheUltimate LinkedIn Sales Guideyou will learnhow to: Use theproven4 Pillars of Social Selling Successto improve your existing LinkedIn activities or get started on a firm footingCreatethe Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader statusGenerate leadsusingLinkedIn, then build and manage relationships with connected accounts to turn those leads into customersUtilize little-known LinkedIn power tools to grow your network, send effective messages, and write successful LinkedIn articlesAnd so much more! The Ultimate LinkedIn Sales Guideis a must read for anyone wishing to utilise LinkedIn to improve sales.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xiii\u003cbr\u003e\u003cbr\u003e About the Author xvii\u003cbr\u003e\u003cbr\u003e Introduction xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 About LinkedIn 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 The History of LinkedIn 3\u003c\/p\u003e \u003cp\u003eChapter 2 LinkedIn Free versus Premium\/Sales Navigator 7\u003c\/p\u003e \u003cp\u003eChapter 3 The Pillars of LinkedIn Success 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 The Perfect Profile 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Creating a Fully Optimised LinkedIn Profile 21\u003c\/p\u003e \u003cp\u003eChapter 5 Your Digital Suit or Dress… 29\u003c\/p\u003e \u003cp\u003eChapter 6 Common LinkedIn Profile Mistakes 37\u003c\/p\u003e \u003cp\u003eChapter 7 Building the Ultimate LinkedIn Profile 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Growing Your Network 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 Using LinkedIn Searches 75\u003c\/p\u003e \u003cp\u003eChapter 9 Growing Your LinkedIn Network 87\u003c\/p\u003e \u003cp\u003eChapter 10 Sending Personalised Connection Requests 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 Messaging 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 LinkedIn Messaging 109\u003c\/p\u003e \u003cp\u003eChapter 12 LinkedIn Message Templates 119\u003c\/p\u003e \u003cp\u003eChapter 13 LinkedIn Audio and Video Messages 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5 Content 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14 Sharing Content on LinkedIn 157\u003c\/p\u003e \u003cp\u003eChapter 15 Creating Content on LinkedIn 173\u003c\/p\u003e \u003cp\u003eChapter 16 Writing Articles on LinkedIn 221\u003c\/p\u003e \u003cp\u003eChapter 17 Creating Viral Content on LinkedIn 237\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6 Personal Branding 245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 18 Building an Industry-Leading Personal Brand 247\u003c\/p\u003e \u003cp\u003eChapter 19 Generating Leads from LinkedIn 259\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 7 Sales Strategy 265\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 20 Account-Based Marketing, Managing Accounts \u0026amp; Building Digital Relationships 267\u003c\/p\u003e \u003cp\u003eChapter 21 Multi-Touch Selling 271\u003c\/p\u003e \u003cp\u003eChapter 22 Linked In Tools, Technology \u0026amp; Software 275\u003c\/p\u003e \u003cp\u003eChapter 23 Measuring Results on LinkedIn \u0026amp; Your SSI Score 281\u003c\/p\u003e \u003cp\u003eChapter 24 LinkedIn Sales Navigator Tips 285\u003c\/p\u003e \u003cp\u003eChapter 25 The Future of Social \u0026amp; Digital Selling 293\u003c\/p\u003e \u003cp\u003eChapter 26 The Prospecting Maze 299\u003c\/p\u003e \u003cp\u003eWorking with Daniel Disney 311\u003cbr\u003e\u003cbr\u003e Acknowledgements 323\u003cbr\u003e\u003cbr\u003e Index 329\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866416132439,"sku":"9781119787884","price":19.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119787884.jpg?v=1722278538","url":"https:\/\/bookcurl.com\/products\/the-ultimate-linkedin-sales-guide-9781119787884","provider":"Book Curl","version":"1.0","type":"link"}