{"product_id":"the-two-but-rule-9781394221080","title":"The Two But Rule","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eRevitalize your team''s creativity and overcome negativity with this inspiring guide to building unstoppable momentum for your transformative ideas\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn today''s high-stakes world of R\u0026amp;D and innovation, the difference between a groundbreaking idea and a stagnant project often rests on your team''s approach to criticism and opposition. John Wolpert, a seasoned tech innovator, brings you \u003ci\u003eThe Two But Rule: Turn Negative Thinking Into Positive Solutions\u003c\/i\u003e, a revolutionary guide to turning skepticism into a powerful catalyst for innovation.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Two But Rule\u003c\/i\u003e veteran tech innovator John Wolpert delivers an exciting, hands-on guide to using the principles of Momentum Thinking to get youand your organizationunstuck. You''ll learn how to build unstoppable velocity for your big idea, product, or strategy as you blast through the endless objections and counterarguments that bedevil every innovator and changemaker. Momentum Thinking offers a lifeline for leaders\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Momentum Thinking Essentials 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Embracing Your But 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOur Broken Buts 5\u003c\/p\u003e \u003cp\u003eTwo But Basics 7\u003c\/p\u003e \u003cp\u003eStating the 1But 9\u003c\/p\u003e \u003cp\u003eStating the Because 11\u003c\/p\u003e \u003cp\u003eStating the 2But 12\u003c\/p\u003e \u003cp\u003eElon Musk’s Fuzzy But 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 No Buts Allowed 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Tragic Buts of Facebook and Lehman Brothers 18\u003c\/p\u003e \u003cp\u003eThe No- Buts Policy Makes Dumb Ideas Stupid: Ask Coke 19\u003c\/p\u003e \u003cp\u003eSpanx, Adobe, and the 1But Winner 20\u003c\/p\u003e \u003cp\u003eWe Need Bolder Buts 22\u003c\/p\u003e \u003cp\u003eBuilding Braver Buts 24\u003c\/p\u003e \u003cp\u003eThe Science of Buts 26\u003c\/p\u003e \u003cp\u003eWaiting for the Quantum But 27\u003c\/p\u003e \u003cp\u003eSaving But- Head 28\u003c\/p\u003e \u003cp\u003eRescuing 1But- Guy 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 This Book Saved My But 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Getting Your But in Shape 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Pain in Your But 36\u003c\/p\u003e \u003cp\u003eWhat’s Behind Your But 38\u003c\/p\u003e \u003cp\u003eBest Buy’s Big Buts 39\u003c\/p\u003e \u003cp\u003eUber’s Bigger Buts 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Advanced Butology 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGnarly Buts 45\u003c\/p\u003e \u003cp\u003eChain of Buts 48\u003c\/p\u003e \u003cp\u003eRediscovering Your But 53\u003c\/p\u003e \u003cp\u003eProteins Got a Brand New But 54\u003c\/p\u003e \u003cp\u003eHidden Buts 56\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Bad Buts 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLewis and Clark’s Historic Buts 60\u003c\/p\u003e \u003cp\u003eCheating Buts 63\u003c\/p\u003e \u003cp\u003eVolkswagen’s Gassy But 64\u003c\/p\u003e \u003cp\u003eDon’t Be a Lazy But 66\u003c\/p\u003e \u003cp\u003eDon’t Argue with Your But 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 The Two But Rule in Practice 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 The Social Life of Buts 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDrunken Buts 72\u003c\/p\u003e \u003cp\u003eThe Gaps in Your But 73\u003c\/p\u003e \u003cp\u003eExposing Your But 75\u003c\/p\u003e \u003cp\u003eWolpert221080_ftoc.indd 8 16-11-2023 14:22:08\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Playing with Your But 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTiming Your But 82\u003c\/p\u003e \u003cp\u003eButting In 84\u003c\/p\u003e \u003cp\u003eThe Odious But 85\u003c\/p\u003e \u003cp\u003eThe Empathetic But 86\u003c\/p\u003e \u003cp\u003eThe But of an Ass 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Old Buts and New Buts 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAirbnb and Paul Graham’s Old But Breakthrough 90\u003c\/p\u003e \u003cp\u003eRunaway Buts 92\u003c\/p\u003e \u003cp\u003eThe End of Buts 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Putting Your But to Work 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLeaning Into Your But 99\u003c\/p\u003e \u003cp\u003eFive Buts 101\u003c\/p\u003e \u003cp\u003eThe Two But Retrospective 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Managing Your But 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2But Tools 106\u003c\/p\u003e \u003cp\u003eTwo But Notation 107\u003c\/p\u003e \u003cp\u003eArtificial Buts 107\u003c\/p\u003e \u003cp\u003eTwo-But Buddy 109\u003c\/p\u003e \u003cp\u003eProtecting Your Buts 111\u003c\/p\u003e \u003cp\u003eTeaching AI to Embrace Its But 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Life’s Big Buts 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 You and Your But 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEveryday Buts 116\u003c\/p\u003e \u003cp\u003eFixing the Fan 117\u003c\/p\u003e \u003cp\u003eSurviving Parenting Purgatory 118\u003c\/p\u003e \u003cp\u003eChanging Careers 120\u003c\/p\u003e \u003cp\u003eWolpert221080_ftoc.indd 9 16-11-2023 14:22:08\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Business Buts 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRunning a Small Business Is a Pain in the But 129\u003c\/p\u003e \u003cp\u003eCalendly and the Many Buts of Starting a Business 133\u003c\/p\u003e \u003cp\u003eWhere to Sit Your Buts 138\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Product and Technology Buts 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe 2B Product Review 146\u003c\/p\u003e \u003cp\u003eWho Owns Your But Online? 146\u003c\/p\u003e \u003cp\u003eProduct Feature Creep 151\u003c\/p\u003e \u003cp\u003eRegulating AI 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Buts in Conflict 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSolon, Father of Buts 163\u003c\/p\u003e \u003cp\u003eBig Government’s Budget Buts 168\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 Saving the World…with Your But 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWindy Buts 176\u003c\/p\u003e \u003cp\u003ePlastic Buts 178\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 The Rear End 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Buts We Leave Behind 194\u003c\/p\u003e \u003cp\u003eEmbrace Yourself 194\u003c\/p\u003e \u003cp\u003eAll Your Wonderful Buts 195\u003c\/p\u003e \u003cp\u003eAcknowledgments 197\u003c\/p\u003e \u003cp\u003eAbout the Author 199\u003c\/p\u003e \u003cp\u003eIndex 201\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407608127831,"sku":"9781394221080","price":20.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781394221080.jpg?v=1730499924","url":"https:\/\/bookcurl.com\/products\/the-two-but-rule-9781394221080","provider":"Book Curl","version":"1.0","type":"link"}