{"product_id":"the-thong-principle-saying-what-you-mean-and-meaning-what-you-say-9781637422106","title":"The Thong Principle: Saying What You Mean and Meaning What You Say","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThe Thong Principle\u003c\/i\u003e has little to do with beachwear and everything to do with effective communication. It's about ensuring messages are successful for the sender – and the receiver.\u003c\/p\u003e\u003cp\u003eThe book delves into the elements that comprise successful communications – conciseness, clarity, concreteness, and much more. It also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Thong Principle\u003c\/i\u003e overflows with \u003cb\u003ereal-world examples\u003c\/b\u003e to help us understand why we fail to get our messages across as intended.\u003c\/p\u003e\u003cp\u003eThen it explains how we can \u003cb\u003eanticipate, identify, and correct errors and oversights\u003c\/b\u003e. This is both at the highest level – including building and maintaining trust – and down in the weeds where even one word makes a difference.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Thong Principle\u003c\/i\u003e will draw you in and keep you reading with:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExamples\u003c\/li\u003e\n\u003cli\u003eExercises\u003c\/li\u003e\n\u003cli\u003eInformation that resonates.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIt's also funny. Laughter and learning are wonderful partners.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":53189121048919,"sku":"9781637422106","price":23.7,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/the-thong-principle-saying-what-you-mean-and-meaning-what-you-say-9781637422106","provider":"Book Curl","version":"1.0","type":"link"}