{"product_id":"the-theory-and-practice-of-motion-design-9781138490802","title":"The Theory and Practice of Motion Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis collection offers an expansive, multiplatform exploration of the rapidly-expanding area of motion design and motion graphics, taking into account both theoretical questions and creative professional practice. Spanning interaction design, product interfaces, kinetic data visualizations, typography, TV and film title design, brand building, narrative storytelling, history, exhibits and environments, editors R. Brian Stone and Leah Wahlin offer an interdisciplinary range of academic essays and professional interviews that together form a dialogue between motion design theory and professional practice.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten for both those critically engaged with motion design as well as those working or aspiring to work professionally in the field, the book features a range of international contributors and interviews with some of the best-known designers in the field, including Kyle Cooper, Karin Fong, and Daniel Alenquer. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003c\/i\u003e\u003cp\u003eThe Theory and Practice of Motion Design \u0026lt;\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"A riveting collection of essays, providing the unique point of view of some of the most inspired members of our industry. Whether you are interested in the science or the practical aspects of this field, this book is certain to provide rare insight, education and inspiration.\"\u003c\/p\u003e\u003cp\u003e—Alberto Scirocco, President \/ Creative Director, leftchannel\u003c\/p\u003e\u003cp\u003e\"R. Brian Stone and Leah Wahlin have produced the best book on designing for motion since Peter von Arx’s classic \u003ci\u003eFilm Design\u003c\/i\u003e. Their new book \u003ci\u003eThe Theory and Practice of Motion Design\u003c\/i\u003e should be required reading for anyone concerned with how words and information move on screen and how movement contributes to meaning.\"\u003c\/p\u003e\u003cp\u003e—Hugh Dubberly, Co-founder, Dubberly Design Office; Fellow AIGA SF; Member of the ACM SIGCHI Academy\u003c\/p\u003e\u003cp\u003e\"Instead of a ‘how-to’ book, this is a ‘how-to-think-about’ book that delivers on its title, combining the history and intellectual underpinnings of motion design with the insights of contemporary design professionals…a thoughtful response to the profession’s shift from the mute flat-land of print to today’s rich, multi-dimensional options for communications.\"\u003c\/p\u003e\u003cp\u003e—Christopher Pullman, Senior Critic, Motion Design, Yale University School of Art; Former VP of Design and Visual Communications, WGBH, Public Broadcasting in Boston\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction: A dialogue on the theory and practice of motion design - \u003ci\u003eR. Brian Stone\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003ePart 1: Theoretical Perspectives\u003c\/p\u003e\u003cp\u003eSection 1: Interdisciplinary Influences and Origins\u003c\/p\u003e\u003cp\u003eLiberating Words from the Printed Page - \u003ci\u003eDan Boyarski\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eThe Evolution of the Motion Graphic Design Discipline Seen Through Its Definitions Over Time - \u003ci\u003eClarisa E. Carubin\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eMotion in Graphic Design: An Interdisciplinary Teaching Approach - \u003ci\u003eCamila Afanador-Llach\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eRe-framing Design: Form, Meaning and Media - \u003ci\u003eJennifer Bernstein\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eSection 2: Communication Theory\u003c\/p\u003e\u003cp\u003eFigures of Speech Applied to Motion Design - \u003ci\u003eBruno Ribeiro\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eOn the Semiotics of Title Sequences: Three Modes of Text-Image Composition - \u003ci\u003eMichael Betancourt\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eTowards the Cumulative Effect of Expository Motion Graphics: How Visual Explanations Resonate with Audiences - \u003ci\u003eSpencer Barnes\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eSection 3: Science and Perception\u003c\/p\u003e\u003cp\u003eMotion Attracts Attention - \u003ci\u003eElaine Froehlich\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eA conversation with Daniel Alenquer, Playerium \u003c\/p\u003e\u003cp\u003e\u003ci\u003ePart 2: Practice \u0026amp; Application\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eSection 1: Brand Building and Identities\u003c\/p\u003e\u003cp\u003eA conversation with Guy Wolstenholme and Jon Hewitt, Moving Brands\u003c\/p\u003e\u003cp\u003eIdentities in Motion: Logo Introductions as Brand-Building Narratives - \u003ci\u003eDavid Peacock\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eA conversation with Jakob Trollbäck, Trollbäck+Company\u003c\/p\u003e\u003cp\u003eSection 2: Interface and Interaction Design\u003c\/p\u003e\u003cp\u003eNavigating VOX\/UI: The Integration of Motion in a Voice-Controlled \u003c\/p\u003e\u003cp\u003eInformation System - \u003ci\u003eAndre Murnieks\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eA conversation with Jeff Arnold, Microsoft \u003c\/p\u003e\u003cp\u003eEnergetic Alpha: A Design Continuum Created Through Collaboration - \u003ci\u003eGretchen C. Rinnert, Aoife Mooney, and Marianne Martens\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eSection 3: Narrative and Storytelling\u003c\/p\u003e\u003cp\u003eA conversation with Kyle Cooper, Prologue Films \u003c\/p\u003e\u003cp\u003eThe Blurry Intersection of Illustration and Motion Design - \u003ci\u003eAdam Osgood\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eA conversation with Karin Fong, Imaginary Forces\u003c\/p\u003e\u003cp\u003eSection 4: Space and Environment\u003c\/p\u003e\u003cp\u003eMotion Design in the Context of Place - \u003ci\u003eCotter Christian and Catherine Normoyle\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eMotion Design and its Impact on Audiences – from Theory to Practice - \u003ci\u003eChristina Lyons\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eSection 5: Experimental Visualizations \u0026amp; New Applications\u003c\/p\u003e\u003cp\u003eFragmented Motion: Split-Screen and Asynchronous Video - \u003ci\u003eSteven Hoskins\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eA conversation with Isabel Meirelles, author of \u003ci\u003eDesign for Information \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eA conversation with Matt Pasternack, InfoMotion \u003c\/p\u003e\u003cp\u003eSection 6: Educating Motion Designers\u003c\/p\u003e\u003cp\u003eNotes on Education - \u003ci\u003eR. Brian Stone\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eTeaching Motion Literacy through Music Visualization - \u003ci\u003eHeather Shaw\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eConversations on Educating Motion Designers\u003c\/p\u003e\u003cp\u003eKyle Cooper \u003c\/p\u003e\u003cp\u003eDaniel Alenquer \u003c\/p\u003e\u003cp\u003eKarin Fong \u003c\/p\u003e\u003cp\u003eGuy Wolstenholme and Jon Hewitt \u003c\/p\u003e\u003cp\u003eIsabel Meirelles \u003c\/p\u003e\u003cp\u003eJakob Trollbäck \u003c\/p\u003e\u003cp\u003eIndex \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019493409111,"sku":"9781138490802","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781138490802.jpg?v=1750780434","url":"https:\/\/bookcurl.com\/products\/the-theory-and-practice-of-motion-design-9781138490802","provider":"Book Curl","version":"1.0","type":"link"}