{"product_id":"the-theatre-couple-in-early-modern-italy-self-fashioning-and-mutual-marketing-9781644533154","title":"The Theatre Couple in Early Modern Italy:","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWho were the first celebrity couples? How was their success forged? Which forces influenced their self-fashioning and marketing strategies?\u003cbr\u003e These questions are at the core of this study, which looks at the birth of a phenomenon, that of the couple in show business, with a focus on the promotional strategies devised by two professional performers: Giovan Battista Andreini (1576–1654) and Virginia Ramponi (1583–ca.1631). This book examines their artistic path – a deliberately crafted and mutually beneficial joint career – and links it to the historical, social, and cultural context of post-Tridentine Italy. Rooted in a broad research field, encompassing theatre history, Italian studies, celebrity studies, gender studies, and performance studies, \u003ci\u003eThe Theatre Couple in Early Modern Italy\u003c\/i\u003e revises the conventional view of the Italian \u003ci\u003ediva\u003c\/i\u003e, investigates the deployment of Catholic devotion as a marketing tool, and argues for the importance of the couple system in the history of Commedia dell’Arte, a system that continues to shape celebrity today.\u003cbr\u003e  \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eNote to the Reader    \u003cbr\u003e Introduction   \u003cbr\u003e Chapter One — Negotium Diaboli, Negotium Dei\u003cbr\u003e Chapter Two — The Theatre Couple    \u003cbr\u003e Chapter Three — Giovan Battista Andreini: Texts and Targets (1604)    \u003cbr\u003e Chapter Four — Virginia Ramponi: Mimesis and Myth (1604)    \u003cbr\u003e Chapter Five — Virginia Ramponi: Letters and Leadership (1605-1631)    \u003cbr\u003e Chapter Six — Giovan Battista Andreini: Portraying the Performer (1605-1631)    \u003cbr\u003e Epilogue    \u003cbr\u003e Chronology     \u003cbr\u003e Notes    \u003cbr\u003e Bibliography    ","brand":"University of Delaware Press","offers":[{"title":"Default Title","offer_id":49411062825303,"sku":"9781644533154","price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781644533154.jpg?v=1730512281","url":"https:\/\/bookcurl.com\/products\/the-theatre-couple-in-early-modern-italy-self-fashioning-and-mutual-marketing-9781644533154","provider":"Book Curl","version":"1.0","type":"link"}