{"product_id":"the-story-of-purpose-9781118443699","title":"The Story of Purpose","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA proven methodology for building a purpose-powered organization\u003c\/b\u003e  \u003cp\u003eSome ideas are bigger than others, and the Master Ideayour company''s purposeis the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, \u003ci\u003eThe Story of Purpose\u003c\/i\u003e details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003ci\u003eThe Story of Purpose\u003c\/i\u003e incorporates stories of purpose from Procter \u0026amp; Gamble, McDonald''s, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization\u003c\/li\u003e \u003cli\u003eOffers \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAbout the Cover xiii\u003c\/p\u003e \u003cp\u003eForeword\u003ci\u003e Philip Kotler\u003c\/i\u003e xv\u003c\/p\u003e \u003cp\u003ePreface xvii\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eI The Purpose: Put Humanity Back In Business 5 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Purpose of Work Is to Work on Purpose 7\u003c\/p\u003e \u003cp\u003e2 Purpose-Inspired Leadership 17\u003c\/p\u003e \u003cp\u003e3 The Master Idea 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003eII The Black Box of Strategy 41 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 Ethos: The Fruits Are in the Roots 43\u003c\/p\u003e \u003cp\u003e5 Culture: Creating the Cult in Your Culture 53\u003c\/p\u003e \u003cp\u003e6 Values: Your Most Valuable Asset 67\u003c\/p\u003e \u003cp\u003e7 Strategy: The Plan to Win 80\u003c\/p\u003e \u003cp\u003e8 Tactics: All You Need Is Love 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIII Purpose, Inc.: How To Incorporate Purpose Into Your Business 115 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9 Investigation 119\u003c\/p\u003e \u003cp\u003e10 Incubation 131\u003c\/p\u003e \u003cp\u003e11 Illumination 146\u003c\/p\u003e \u003cp\u003e12 Illustration 161\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIV Creating A Lasting Legacy 175 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13 The Road to Camelot 177\u003c\/p\u003e \u003cp\u003e14 A World on Purpose 195\u003c\/p\u003e \u003cp\u003eEpilogue: Collective Purpose Is Our Saving Grace 209\u003c\/p\u003e \u003cp\u003eNotes 213\u003c\/p\u003e \u003cp\u003eResources 221\u003c\/p\u003e \u003cp\u003eAbout the Author 223\u003c\/p\u003e \u003cp\u003eAcknowledgments 225\u003c\/p\u003e \u003cp\u003eIndex 231\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406870683991,"sku":"9781118443699","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118443699.jpg?v=1730497397","url":"https:\/\/bookcurl.com\/products\/the-story-of-purpose-9781118443699","provider":"Book Curl","version":"1.0","type":"link"}