{"product_id":"the-startup-way-9780241197264","title":"The Startup Way","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eWinner of the Business Book Awards ''Thought Leader'' category \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e-----\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eWith his million-copy bestseller \u003ci\u003eThe Lean Startup\u003c\/i\u003e, Eric Ries launched a global movement\u003c\/b\u003e. \u003cbr\u003e\u003cbr\u003eConcepts like minimal viable product, A\/B testing and ''pivoting'' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.\u003cbr\u003e\u003cbr\u003eIn this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThe Startup Way\u003c\/i\u003e is an essential read for leaders, managers and entrepreneurs at any level. It''s a revolutio\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA fascinating, supremely useful read\u003c\/b\u003e...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale * General Stanley McChrystal, Former General of the US Army and author of TEAM OF TEAMS *\u003cbr\u003eIn the pivot-or-perish networked world of 21st century business, \u003cb\u003ethis is mission critical reading\u003c\/b\u003e * Reid Hoffman, cofounder of LinkedIn *\u003cbr\u003e\u003ci\u003eThe Startup Way\u003c\/i\u003e is an \u003cb\u003eindispensable resource for companies, big and small, looking for faster, more sustainable ways to grow\u003c\/b\u003e * Beth Comstock, Vice Chair, GE *\u003cbr\u003eA wonderful decoder ring for those seeking to \u003cb\u003ecreate, nurture and sustain entrepreneurial thinking in companies at any size and scale\u003c\/b\u003e. Rich with case studies showcasing real world applications and lessons learned * Brad D. Smith, Chairman and CEO, Intuit *\u003cbr\u003eEric Ries just might be the new Peter Drucker.  This \u003cb\u003emasterpiece unpacks what it takes to achieve innovation at scale in modern organizations\u003c\/b\u003e.  Ries provides leaders the \u003cb\u003eright mindset and methods for building big organizations \u003c\/b\u003ewhere people work much as entrepreneurs do in the best little startups. * Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford, author of THE ASSHOLE SURVIVAL GUIDE *\u003c\/b\u003e\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":49400388878679,"sku":"9780241197264","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241197264.jpg?v=1730470574","url":"https:\/\/bookcurl.com\/products\/the-startup-way-9780241197264","provider":"Book Curl","version":"1.0","type":"link"}