{"product_id":"the-startup-owners-manual-9781119690689","title":"The Startup Owners Manual","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eHow to Read This Book vii\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eWho is This Book For? xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction\u003c\/b\u003e\u003cb\u003e xxi\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Repeatable Path xxii\u003c\/p\u003e \u003cp\u003eWhy a Second Decade? xxiv\u003c\/p\u003e \u003cp\u003eThe Four Steps: A New Path xxix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGetting Started\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: The Path to Disaster: A Startup is Not a Small Version of a Big Company 1\u003c\/p\u003e \u003cp\u003eChapter 2: The Path to the Epiphany: The Customer Development Model 19\u003c\/p\u003e \u003cp\u003eThe Customer Development Manifesto 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep One: Customer Discovery\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3: An Introduction to Customer Discovery 53\u003c\/p\u003e \u003cp\u003eChapter 4: Customer Discovery, Phase One: State Your Business Model Hypotheses 69\u003c\/p\u003e \u003cp\u003eChapter 5: Customer Discovery, Phase Two: “Get Out of the Building” to Test the Problem: “Do People Care?” 189\u003c\/p\u003e \u003cp\u003eChapter 6: Customer Discovery, Phase Three: “Get Out of the Building” and Test the Product Solution 227\u003c\/p\u003e \u003cp\u003eChapter 7: Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed 257\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Two: Customer Validation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: Introduction to Customer Validation 277\u003c\/p\u003e \u003cp\u003eChapter 9: Customer Validation, Phase One: “Get Ready to Sell” 291\u003c\/p\u003e \u003cp\u003eChapter 10: Customer Validation, Phase Two: “Get Out of the Building and Sell!” 357\u003c\/p\u003e \u003cp\u003eChapter 11: Customer Validation, Phase Three: Develop Product and Company Positioning 413\u003c\/p\u003e \u003cp\u003eChapter 12: Customer Validation, Phase Four: The Toughest Question of All: \u003ci\u003ePivot or Proceed\u003c\/i\u003e? 429\u003c\/p\u003e \u003cp\u003eThe Startup Owner’s Manual “Site” Map 465\u003c\/p\u003e \u003cp\u003eAppendix A: Customer Development Checklists 469\u003c\/p\u003e \u003cp\u003eAppendix B: Glossary 531\u003c\/p\u003e \u003cp\u003eAppendix C: How to Build a Web Startup: A Simple Overview 541\u003c\/p\u003e \u003cp\u003eAcknowledgements 549\u003c\/p\u003e \u003cp\u003eAbout the Authors 553\u003c\/p\u003e \u003cp\u003eIndex 557\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407121195351,"sku":"9781119690689","price":26.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119690689.jpg?v=1730498252","url":"https:\/\/bookcurl.com\/products\/the-startup-owners-manual-9781119690689","provider":"Book Curl","version":"1.0","type":"link"}