{"product_id":"the-sport-business-handbook-9781492543107","title":"The Sport Business Handbook","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIf you love sports and are fascinated by business dealings in this trillion-dollar global industry, then this is the anthology you’ve been waiting for. \u003ci\u003eThe Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry\u003c\/i\u003e provides insider perspectives from more than 100 of the biggest names in the sport business industry. Plentiful examples and stories, including insiders’ views of major sports deals, make this book a bible of information for those looking to begin or advance a career in the field or for anyone interested in the behind-the-scenes intricacies of sport business.\u003cbr\u003e\u003cbr\u003e Editor Rick Horrow, an internationally known sport business and sport law expert who has been the architect of more than 100 deals worth more than $20 billion, has teamed up with renowned sport business scholar and practitioner Rick Burton and author Myles Schrag to assemble one of the most unique sport books ever published. You will be both informed and entert\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003ePart I. Launching Your Career in Sport Business\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 1.\u003c\/b\u003e Mastering the Craft of Sport Business\u003cbr\u003e\u003ci\u003eRick Horrow\u003c\/i\u003e\u003cbr\u003e A 50-Year Front Seat, by Ted Killory\u003cbr\u003e Sports Evoke Our Emotional Extremes, by Scott D. Michel\u003cbr\u003e Write Down Your Dream Job, by Richard Peddie\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 2.\u003c\/b\u003e Essential Lessons for the Sport Business Professional\u003cbr\u003e\u003ci\u003eLarry Lucchino\u003c\/i\u003e\u003cbr\u003e The Value of Showing Up, by Joe Favorito\u003cbr\u003e Keep Your Head Down and Keep Working, by Jay Bilas\u003cbr\u003e 10 Principles, From “Collector” of Philosophies, by Brandon Steiner\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 3. \u003c\/b\u003eFostering Meaningful Business Relationships\u003cbr\u003e\u003ci\u003eLyn St. James\u003c\/i\u003e\u003cbr\u003e Take Charge to Help Give Kids Equal Opportunities, by Shane Battier\u003cbr\u003e I Want to Be President, by Andy Dolich\u003cbr\u003e Find Direction With Your Own Mission Statement, by Marc Trestman\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003ePart II. Building Your Branding and Selling Skill Sets\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 4.\u003c\/b\u003e Executing a Consistent Process and Vision\u003cbr\u003e\u003ci\u003eStephen M. Ross\u003c\/i\u003e\u003cbr\u003e Learning to Balance Tradition and Innovation, by George Pyne\u003cbr\u003e Make Sure Your Minor League Is Major, by David A. Andrews\u003cbr\u003e Making Money With the Money You’ve Made, by Ric Edelman\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 5.\u003c\/b\u003e Filling an Industry Need\u003cbr\u003e\u003ci\u003eBob Kain\u003c\/i\u003e\u003cbr\u003e Outworking Adversity, by Gary Player\u003cbr\u003e Finding My Next Act After Olympic Gold, by Scott Hamilton\u003cbr\u003e Understanding the Power of Numbers, by Dan Towriss\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 6.\u003c\/b\u003e Building a Championship Brand\u003cbr\u003e\u003ci\u003eTom Ricketts\u003c\/i\u003e\u003cbr\u003e One Question Paves the Way to Compelling Stories, by Ross Greenburg\u003cbr\u003e Customizing a Message for Fans: Three Stories, by Frank Luntz\u003cbr\u003e Maintaining a Vibrant Brand With Passionate Purpose, by John Spanos and A.G. Spanos\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 7. \u003c\/b\u003eA Mindset of Authenticity: The First Step in a Successful Sport Business Venture\u003cbr\u003e\u003ci\u003eJack Nicklaus\u003c\/i\u003e\u003cbr\u003e From Humble Beginnings to PGA Concessionaire, by David Lee Cook\u003cbr\u003e Success: The Intersection of Talent and Passion, by Pat Williams\u003cbr\u003e One Good Deed Leads to Another, and Another, and Another . . ., by Cal Ripken, Jr.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 8. \u003c\/b\u003eHandling Crises Calmly and Capably\u003cbr\u003e\u003ci\u003eGary Bettman\u003c\/i\u003e\u003cbr\u003e Preparation Has Always Been a Hallmark of BAA, by Tom Grilk\u003cbr\u003e Rebuilding After Katrina, by Doug Thornton\u003cbr\u003e Proactive Safety Measures Essential to Youth Sport, by Jon Butler\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 9. \u003c\/b\u003eBuilding a Brand That Reflects Your Core Values\u003cbr\u003e\u003ci\u003eDon Garber\u003c\/i\u003e\u003cbr\u003e Why Not?, by Donna Orender\u003cbr\u003e Rectify Mistakes Quickly: The Houston Dynamo Case Study, by Oliver Luck\u003cbr\u003e Pitcher-Agent Has Once-in-a-Lifetime Encounter During Comeback, by Steve Trout\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003ePart III. Mastering Modern Media and Technology\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 10. \u003c\/b\u003eHarnessing Modern Media Strategies\u003cbr\u003e\u003ci\u003eMark Lazarus\u003c\/i\u003e\u003cbr\u003e The Value in the Values of the Games, by David Baker\u003cbr\u003e Going the Extra Miles Can Put You on the Map, by Ken Solomon\u003cbr\u003e Sports Require Quick Thinking for Solutions, by Jim Ganley\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 11.\u003c\/b\u003e Changing Technologies, Changing Consumption\u003cbr\u003e\u003ci\u003eTed Leonsis and Zach Leonsis\u003c\/i\u003e\u003cbr\u003e Media, Athletes Both Navigating Increased Exposure, by Harvey Greene\u003cbr\u003e Filling the Gaps Between Plays, by Jim Lawson\u003cbr\u003e Attention to Detail, Top to Bottom, by Mark Williams\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 12. \u003c\/b\u003eUsing Analytics and Social Media Effectively\u003cbr\u003e\u003ci\u003eShawn Spieth and Kyle Nelson\u003c\/i\u003e\u003cbr\u003e Growth of Analytics Leads to Industry Evolution, by Jessica Gelman\u003cbr\u003e Pushing the Boundaries of Technology in Sport, by Angela Ruggiero\u003cbr\u003e Toward a Better Understanding of Sport Market Analytics, by Richard Lipsey\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 13.\u003c\/b\u003e Translating Technology Into New Markets\u003cbr\u003e\u003ci\u003ePeter Moore\u003c\/i\u003e\u003cbr\u003e How “Moonshot” Technology in Regenerative Medicine Influences the Business of Sport, by Jeff Conroy\u003cbr\u003e Retail Analytics of the Future Benefits Consumer, Company, by Matt O’Toole\u003cbr\u003e Future of Sport Media Is Addressing Fans Who Lean Forward, by Chris Wagner\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003ePart IV. Making Successful Deals\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 14.\u003c\/b\u003e Developing Business Deals Consistent With Your Core Values\u003cbr\u003e\u003ci\u003eRobin J. Harris\u003c\/i\u003e\u003cbr\u003e Paying Back a Debt . . . With Interest, by Richard A. Chaifetz\u003cbr\u003e Using Sport to Explain, Engage, and Inspire, by Jon Chapman\u003cbr\u003e Do Work That Feeds Your Soul, by Don Garber\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 15. \u003c\/b\u003eThe Arc of the Deal\u003cbr\u003e\u003ci\u003eDonald Dell\u003c\/i\u003e\u003cbr\u003e Listen and Respond, by Rich McKay\u003cbr\u003e The Agent’s List, by Bob Kain\u003cbr\u003e With Your Name Comes Responsibility, by Pat Rooney Jr.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 16.\u003c\/b\u003e Working Toward Consensus\u003cbr\u003e\u003ci\u003eJerry Colangelo\u003c\/i\u003e\u003cbr\u003e “Six Win and Six Lose,” by Randy Vataha\u003cbr\u003e Doing the Unpopular, by Senator George Mitchell\u003cbr\u003e Support Helped New GM Learn on the Job, by Ann Meyers Drysdale\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 17. \u003c\/b\u003eThe Importance of Marketing in Deal Making\u003cbr\u003e\u003ci\u003eRick Burton\u003c\/i\u003e\u003cbr\u003e Modern Sport Marketers Must Value the Experience, by Chris Lencheski\u003cbr\u003e The First Shoe Deal Came Naturally, by Sonny Vaccaro\u003cbr\u003e Globalization of the Sport Agency Business, by Philip D.M. de Picciotto\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 18. \u003c\/b\u003eOperating Successfully in the Public and Private Domains: The Birth of MAPS and the Rebirth of Oklahoma City\u003cbr\u003e\u003ci\u003eRonald J. Norick\u003c\/i\u003e\u003cbr\u003e How Indy Used Sport to Build Civic Pride, by Greg Ballard\u003cbr\u003e Stadiums Are Easy to Build—It’s Only Money, by Maher Maso\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 19.\u003c\/b\u003e Mastering Licensing Strategies as Part of Your Brand\u003cbr\u003e\u003ci\u003eJoseph R. Castiglione Sr.\u003c\/i\u003e\u003cbr\u003e Global Sport Institute Researches Across Disciplines, by Kenneth L. Shropshire\u003cbr\u003e How to Handle the Complex Modern World of College Athletics, by Jack Swarbrick\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 20.\u003c\/b\u003e Securing Strategic Sponsorships: The Sponsor’s Perspective\u003cbr\u003e\u003ci\u003eTony Ponturo\u003c\/i\u003e\u003cbr\u003e Having a Purpose Gives You Perseverance, by Jamey Rootes\u003cbr\u003e Protecting Golf’s Image Required Facts, Plan, by Joe Steranka\u003cbr\u003e Role Reversal: Think About Your Check Writer’s Objectives Before You Think About Yours, by Michael Whan\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 21. \u003c\/b\u003eSecuring Strategic Sponsorships: The Rights Holder’s Perspective\u003cbr\u003e\u003ci\u003eStephen Jones\u003c\/i\u003e\u003cbr\u003e In the Right Place at the Right Time, by Dick Cass\u003cbr\u003e Be Willing to Blaze Your Own Trail—Just Don’t Forget to Bring Along Your Key Stakeholders, by Larry Scott\u003cbr\u003e The Jones Family: A Football Legacy, by Stephen Jones\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003ePart V. Mastering Leadership Skills\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 22.\u003c\/b\u003e Creating a Framework for Leadership\u003cbr\u003e\u003ci\u003ePaul Tagliabue\u003c\/i\u003e\u003cbr\u003e Be Not Afraid of Greatness, by Frank Supovitz\u003cbr\u003e All I Know About Leadership I Learned as Senate Majority Leader, by Senator George Mitchell\u003cbr\u003e Defy Expectations . . . Prove Yourself, by Bryan R. Sperber\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 23. \u003c\/b\u003eOperationalizing Philosophy and Values While Building a Culture of Integrity and Excellence\u003cbr\u003e\u003ci\u003eDeborah A. Yow\u003c\/i\u003e\u003cbr\u003e Equal Pay Is a Better Business Model, by Butch Buchholz\u003cbr\u003e LeBron’s Value Is Chasing Excellence On and Off the Court, by Frederick R. Nance\u003cbr\u003e Process, People, Plan, and Careful Execution, by Nick Sakiewicz\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 24. \u003c\/b\u003eChampioning Equity, Diversity, and Inclusion in the Workplace\u003cbr\u003e\u003ci\u003eJudy Sweet\u003c\/i\u003e\u003cbr\u003e More Sports = More Leadership Development Opportunities, by Ray Anderson\u003cbr\u003e Making a Difference Is a Kick, By Rolf Benirschke\u003cbr\u003e Ali Center Supports Athletes’ Push for Change, by Eli Wolff\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 25.\u003c\/b\u003e Leadership Lessons Learned the Hard Way\u003cbr\u003e\u003ci\u003eKevin Warren\u003c\/i\u003e\u003cbr\u003e Opportunity Knocks When You Open Your Mouth, by Stan Kasten\u003cbr\u003e The Common Link Between Vegas Crooners and Hall of Famers, by Pete LaCock\u003cbr\u003e Problem Solvers Versus Problem Creators . . . Choose Wisely, by Pat Gallagher\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 26.\u003c\/b\u003e Cultivating a Winning Edge\u003cbr\u003e\u003ci\u003eDon Shula\u003c\/i\u003e\u003cbr\u003e From Athens to LA to Phoenix: Keep Chasing Your Dreams, by Derrick Hall\u003cbr\u003e The Lessons of Competitiveness, by Bob Griese\u003cbr\u003e How Orlando Used Sport to Get Out of a Rut, by Mayor Buddy Dyer\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 27.\u003c\/b\u003e Sustaining Excellence: From Stadiums to Stewardship\u003cbr\u003e\u003ci\u003eBryan Trubey\u003c\/i\u003e\u003cbr\u003e Learning From Others in LA, by Kevin Demoff\u003cbr\u003e Creating a Community Gathering Place: U.S. Bank Stadium, by Trip Boswell\u003cbr\u003e Observations From Years Working in “the Fun Business”, by Pat Gallagher\u003cbr\u003e\u003cbr\u003e\u003cb\u003eEpilogue\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eRick Horrow\u003c\/i\u003e\u003cbr\u003e NASCAR Whiz Kid Learns the Two Rs Early in His Career, by Michael Nichols II\u003cbr\u003e A Producer’s Perspective, by Tanner Simkins","brand":"Human Kinetics Publishers","offers":[{"title":"Default Title","offer_id":49409199735127,"sku":"9781492543107","price":29.45,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-sport-business-handbook-9781492543107","provider":"Book Curl","version":"1.0","type":"link"}