{"product_id":"the-sponsorship-handbook-9780470979846","title":"The Sponsorship Handbook","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'This book successfully creates a step-by-step guide to the industry for use by sponsors, agencies and right holders alike.' (Admap, February 2012)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword by \u003ci\u003eKaren Earl, European Sponsorship Association \u003c\/i\u003eix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAbout the Authors xiii\u003c\/p\u003e \u003cp\u003eAcknowledgements xv\u003c\/p\u003e \u003cp\u003eHow to use this book xvii\u003c\/p\u003e \u003cp\u003eChapter 1 Introduction to Sponsorship 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Sponsors 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 Developing Sponsorship Strategy 29\u003c\/p\u003e \u003cp\u003eChapter 3 Planning for Success 47\u003c\/p\u003e \u003cp\u003eChapter 4 Sponsorship Implementation 71\u003c\/p\u003e \u003cp\u003eChapter 5 Sponsorship Evaluation 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Sponsorship Seekers 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Developing a Sponsorship Strategy 121\u003c\/p\u003e \u003cp\u003eChapter 7 Essential Sales Preparation 149\u003c\/p\u003e \u003cp\u003eChapter 8 The Sales Process 171\u003c\/p\u003e \u003cp\u003eChapter 9 Servicing and Renewal 197\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III The Way Ahead 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 Sponsorship in the Future 225\u003c\/p\u003e \u003cp\u003eGlossary 233\u003c\/p\u003e \u003cp\u003eIndex 239\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402473742679,"sku":"9780470979846","price":29.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470979846.jpg?v=1730480512","url":"https:\/\/bookcurl.com\/products\/the-sponsorship-handbook-9780470979846","provider":"Book Curl","version":"1.0","type":"link"}