{"product_id":"the-spirit-of-creativity-basic-mechanisms-of-creative-achievements-9780761850519","title":"The Spirit of Creativity Basic Mechanisms of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book is a systemic study of human creativity. It offers a fascinating visual model of the creative process consisting of four major stages: stage I, the interplay of chaos and order; stage II, creative production; stage III, cultural selection; stage IV, morpho-evolution and morpho-elimination of created products and forms.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eMy experience at the 2002 CREANDO Zermatt Symposium was the most interesting I have ever had with regard to everything touching upon creativity. It allowed me to better understand the topic and to share it with the best specialists.  Years later, I stillhave not found a better model, and there is no doubt I owe Gottlieb Guntern the opportunity to have been able to enjoy such an event.... -- Ferran Adrià, chef, elBulli Restaurant, Barcelona\u003cbr\u003ePenetrating the mysteries of the creative process is a legitimate, poetic and at the same time ingenuous dream. Greta and Gottlieb Guntern have been pursuing it for decades - and done so for all of us. -- Mario Botta, architect\u003cbr\u003e[Guntern's] skills include not only a thorough understanding of the speaker and the sophisticated audience but also an extensive knowledge of the most relevant international research on the topic. Over a period of three decades he has formulated a set of concepts and described a series of novel insights that led to his comprehensive theory on creativity and leadership. In a world in turmoil this book will be a much needed guide for the development of strategies and methods for sustainable problem solutions. -- Günter Blobel, 1999 Nobel Laureate in Medicine\u003cbr\u003eMy experience at the 2002 CREANDO Zermatt Symposium was the most interesting I have ever had with regard to everything touching upon creativity. It allowed me to better understand the topic and to share it with the best specialists. Years later, I still have not found a better model, and there is no doubt I owe Gottlieb Guntern the opportunity to have been able to enjoy such an event. -- Ferran Adrià, chef, elBulli Restaurant, Barcelona\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1 Preface Chapter 2 Acknowledgements Chapter 3 Chapter 1: Separating the Wheat from the Chaff Chapter 4 Chapter 2: On the Structure of the Creative Process Chapter 5 Chapter 3: Strange Loops Chapter 6 Subject Index Chapter 7 Bibliography","brand":"University Press of America","offers":[{"title":"Default Title","offer_id":51037854794071,"sku":"9780761850519","price":101.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780761850519.jpg?v=1750937847","url":"https:\/\/bookcurl.com\/products\/the-spirit-of-creativity-basic-mechanisms-of-creative-achievements-9780761850519","provider":"Book Curl","version":"1.0","type":"link"}