{"product_id":"the-spectacular-generic-9781478019046","title":"The Spectacular Generic","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn \u003ci\u003eThe Spectacular Generic\u003c\/i\u003e, Cori Hayden examines how generic drugs have transformed public health politics and everyday experiences of pharmaceutical consumption in Latin America. Focusing on the Mexican pharmacy chain Farmacias Similares and its proprietor, Víctor González Torres, Hayden shows how generics have become potent commodities in a postpatent world. In the early 2000s, González Torres, a.k.a. “Dr. Simi,” capitalized on the creation of new markets for generic medicines, selling cheaper copies of leading-brand drugs across Latin America. But Dr. Simi has not simply competed with the transnationals; his enterprise has also come to compete with the Mexican state, reorganizing the provision of medicine and basic health care for millions of people. Hayden juxtaposes this story with Dr. Simi’s less successful efforts in Argentina, where he confronted a radically different configuration of pharmaceutical politics. Building from these div\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface  vii\u003cbr\u003e Acknowledgments  ix\u003cbr\u003e Introduction: Rx for MX: Dr. Simi’s Mexican Revolution  1\u003cbr\u003e 1. Same and Not the Same  29\u003cbr\u003e 2. Simipolitics: State and Not the State  71\u003cbr\u003e 3. No Patent, No Generic  106\u003cbr\u003e 4. Access, Excess  144\u003cbr\u003e 5. Supergeneric vs. Mere Commodity  178\u003cbr\u003e Coda  197\u003cbr\u003e Notes  201\u003cbr\u003e References  217\u003cbr\u003e Index  237","brand":"Duke University Press","offers":[{"title":"Default Title","offer_id":49409010008407,"sku":"9781478019046","price":18.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781478019046.jpg?v=1730505077","url":"https:\/\/bookcurl.com\/products\/the-spectacular-generic-9781478019046","provider":"Book Curl","version":"1.0","type":"link"}