{"product_id":"the-social-media-imperative-9781475841961","title":"The Social Media Imperative","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eLeaders have a tremendous opportunity to embrace social media for teaching, learning, and communicating  and the time is now. This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues. Understand how to use live video, social leadership, and effective monitoring to increase engagement and, ultimately, build trust.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eIn The Social Media Imperative: School Leaders and Strategies for Success, Second Edition, Magette hits a homerun! The need for leaders who embrace and leverage of social media for effective communication has never been higher. In our immediate 24\/7 world, leaders must be nimble, agile, and ready to lead with modern tools. From #k12PRchat to evidence of effective practices in the workplace, this book is a must read, top priority for all leaders! -- Michael Lubelfeld, superintendent, co-moderator of #SuptChat, author of The Unlearning Leader: Leading for Tomorrow’s Schools Today\u003cbr\u003eThis book is a blueprint for education leaders to build a social media community that is grounded in meaningful and respectful dialogue. Magette examines social media through the lens of a strategic engagement process designed to encourage truth and transparency, while building public trust. It is a must-read for every education leader tasked with the responsibility of communicating with parents and taxpayers. -- Julie Thannum, assistant superintendent for Board and Community Relations, past president, National School Public Relations Association\u003cbr\u003eSocial media provides the opportunity for truth to be made known. Never have we had the opportunity to promote, enhance, advocate and communicate our message for public education as we do today, through social media. Magette is a national leader in school communications and has paved the highway for social currency, asking and answering the right questions. Everything you need to know to ensure success on this journey is encapsulated in this edition. -- Frank S. Henderson, board of directors, National School Board Association\u003cbr\u003eStudents and parents expect schools to engage with them where they are -- on social media. The Eudora Schools story shows that embracing social media in schools doesn't have to be complicated or scary. And this book shows exactly how to overcome risk to deliver enormous rewards for students, teachers, and families. -- Ben Smith, Principal of Social: IRL, Director of Social and Emerging Media at Callahan Creek, National Social Media Club Advisory Board member\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword – Rich Bagin Preface Acknowledgements Introduction CHAPTER 1 Social Media Matters to Schools ·Our “constantly connected” world o“The U.S. Digital Consumer Report,” February 10, 2014, http:\/\/www.nielsen.com\/us\/en\/reports\/2014\/the-us-digital-consumer-report.html. o“2016 Nielsen Social Media Report,” January 1, 2017 http:\/\/www.nielsen.com\/us\/en\/insights\/reports\/2017\/2016-nielsen-social-media-report.html ·Bring the Digital World Into the Classroom ·Communicate With Parents and Patrons ·Harness the Social Share ·Engage With Parents ·Support Your Employees ·Protect Your Reputation CHAPTER 2 Why Are We Afraid? ·Angry People Will Make Us Look Bad ·We Need Filters to Protect Us ·Ugly Headlines  CHAPTER 3 Getting Started ·Articulate Your Vision oWhere Do You Want To Go? oWhat Are Your Opportunities? oWhat Are Your Challenges or Barriers? ·Grow Your Group ·Test the Waters CHAPTER 4 Policy: Expectations and Consequences ·Writing Your Policy ·Bullying and Social Media ·Handbook Guidelines for Employees ·Getting Your Board on Board CHAPTER 5 Procedures: Organize the Chaos ·Information Sharing Form oMake It Short, Simple, and Painless oEmbed Key Policies and Guidelines oCreate Value for the Employee ·Direct Support ·Social Media Champions ·Comments and Responses CHAPTER 6 Professional Development: Educate and Empower ·Starting Out Right ·The Digital Tattoo ·Ongoing Support oTraining New Teachers oAnnual Reminders to All Employees oOccasional Inservice oInformal Discussion Groups oSocial Media Champions ·Student Privacy ·Monitoring Accounts ·Recognize to Encourage ·Expand the PLN CHAPTER 7 Social Media Best Practices ·Writing Your Post ·What’s a Hashtag? ·Make Sure Your Message Gets Through oGive Your Followers What They Want oUse Photos and Video oLink to Content oMonitor Trends oFacebook Algorithms oTwitter oInstagram oYouTube ·Live Video ·Paying for Posts ·Measuring Your Work ·Leaders on Social Media ·Be Strategic About Your Use ·Facebook Basics CHAPTER 8 Teaching and Learning ·Real-World Relevance ·Hashtags to Extend the Classroom ·Digital Citizenship ·Parents as Empowered Partners CHAPTER 9 Communicating to Families and Other Stakeholders ·Tune into Station WII-FM ·What Works – and Wins ·Build a Platform for Communication ·Grow a Community ·Let Your Fans Post ·Community Guidelines ·Tell Your Story ·Broadcast Live CHAPTER 10 When Social Media Isn’t Easy: Nasty Comments and Crisis Events ·Ugly Comments oMonitor the Conversation Thread oProvide a Simple, Unemotional Response oPrivately Contact the Commenter oSolve Problems, but Don’t Debate ·Nasty Posts on Other Pages ·Stand Up for Employees ·Share Bad News ·Use the Power of Social oIt’s Fast oFans Are Passionate oPeople Want to Share ·Be Prepared CONCLUSION ABOUT THE AUTHOR","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":51040265503063,"sku":"9781475841961","price":40.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781475841961.jpg?v=1750946204","url":"https:\/\/bookcurl.com\/products\/the-social-media-imperative-9781475841961","provider":"Book Curl","version":"1.0","type":"link"}