{"product_id":"the-snowball-effect-9780857083975","title":"The Snowball Effect","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe long-awaited follow-up to the international bestseller The Jelly Effect     Communication is supposed to cause something. That   s the point of it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003ea fast paced and intensely practical guide to connecting with people, communicating effectively and making yourself clear. (HR Magazine, March 2013) This is my new favourite book written in very straight forward language, and Andy s points are so compelling that you cannot help but agree with him I can highly recommend this book (B2B Marketing, April 2013) Very digestible and can be read in bite-sized chunks. (Supply Business, March 2013) You ll find a huge wealth of useful material that s relevant to both business and life Way to go, Andy! (Business Life, May 2013)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection A – Build Your Core The cornerstone of successful communication 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 How to prepare communication that works 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection B – Get More Done More Quickly How to save one month per year 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen you want to…\u003c\/p\u003e \u003cp\u003e2 Ensure people do what you want immediately 17\u003c\/p\u003e \u003cp\u003e3 Find the time to communicate brilliantly 21\u003c\/p\u003e \u003cp\u003e4 Impress senior audiences when you haven’t much time 24\u003c\/p\u003e \u003cp\u003e5 Ensure people remember your key messages 27\u003c\/p\u003e \u003cp\u003e6 Quickly create presentations that work 30\u003c\/p\u003e \u003cp\u003e7 Have better, quicker meetings and conference calls 38\u003c\/p\u003e \u003cp\u003e8 Only attend the meetings you need to 41\u003c\/p\u003e \u003cp\u003e9 Prepare for meetings in the right way 45\u003c\/p\u003e \u003cp\u003e10 Ensure meetings generate actions, not just discussion topics 49\u003c\/p\u003e \u003cp\u003e11 Run punchy, interesting and effective update meetings (or not have them) 53\u003c\/p\u003e \u003cp\u003e12 Get a quick response to an FYI email 57\u003c\/p\u003e \u003cp\u003e13 Empty your inbox 61\u003c\/p\u003e \u003cp\u003e14 See how much extra time you’ve now got 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection C – Persuade More People to Say “yes” How to convince others to do what you want 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen you want to…\u003c\/p\u003e \u003cp\u003e15 Understand what really motivates people 69\u003c\/p\u003e \u003cp\u003e16 Say things that excite people 71\u003c\/p\u003e \u003cp\u003e17 Align your agenda to everyone else’s 74\u003c\/p\u003e \u003cp\u003e18 Get an enthusiastic “yes” very quickly 77\u003c\/p\u003e \u003cp\u003e19 Prove you’re someone’s best option 80\u003c\/p\u003e \u003cp\u003e20 Make a sale 84\u003c\/p\u003e \u003cp\u003e21 Write a winning proposal or sales presentation 92\u003c\/p\u003e \u003cp\u003e22 Stand out from the crowd 99\u003c\/p\u003e \u003cp\u003e23 Cause long-term change, not a short-term blip 103\u003c\/p\u003e \u003cp\u003e24 Use the best communication channel to get a quick “yes” 106\u003c\/p\u003e \u003cp\u003e25 Create titles that instantly grab people 110\u003c\/p\u003e \u003cp\u003e26 Write eye-catching introductions 113\u003c\/p\u003e \u003cp\u003e27 Use analogies to make your point 117\u003c\/p\u003e \u003cp\u003e28 Structure your communications so they’re more persuasive 121\u003c\/p\u003e \u003cp\u003e29 Pass an exam 123\u003c\/p\u003e \u003cp\u003e30 Get a job interview 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection D – Enjoy Your Job More How to make work more fun 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen you want to…\u003c\/p\u003e \u003cp\u003e31 Ensure everyone – including you – thinks you’re great 135\u003c\/p\u003e \u003cp\u003e32 Build powerful relationships quickly 140\u003c\/p\u003e \u003cp\u003e33 Get things right first time 145\u003c\/p\u003e \u003cp\u003e34 Deliver interesting presentations that impress everyone 149\u003c\/p\u003e \u003cp\u003e35 Use “word pictures” to help people remember things 153\u003c\/p\u003e \u003cp\u003e36 Use initials to help people remember things 156\u003c\/p\u003e \u003cp\u003e37 Use games and activities to make your point 158\u003c\/p\u003e \u003cp\u003e38 Enjoy using PowerPoint 161\u003c\/p\u003e \u003cp\u003e39 Create great visuals to enhance your message 165\u003c\/p\u003e \u003cp\u003e40 Start a presentation brilliantly (when your audience is large and\/or doesn’t know you) 176\u003c\/p\u003e \u003cp\u003e41 Appear polished, even if you haven’t practised much 179\u003c\/p\u003e \u003cp\u003e42 Prepare for – and deliver – an excellent Q\u0026amp;A session 182\u003c\/p\u003e \u003cp\u003e43 Ensure your important initiatives succeed 185\u003c\/p\u003e \u003cp\u003e44 Have good two-way conversations 189\u003c\/p\u003e \u003cp\u003e45 Enjoy attending networking events 191\u003c\/p\u003e \u003cp\u003e46 Help people read your documents quickly 196\u003c\/p\u003e \u003cp\u003e47 Improve people’s performance through observation and coaching 199\u003c\/p\u003e \u003cp\u003e48 Improve people’s performance after annual reviews 202\u003c\/p\u003e \u003cp\u003e49 Improve people’s performance when you delegate to them 205\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection E – Eliminate the Negatives How to remove your communication frustrations 209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen you want to…\u003c\/p\u003e \u003cp\u003e50 Stop saying “no” too quickly 211\u003c\/p\u003e \u003cp\u003e51 Say “no” in a way that doesn’t cause you problems 214\u003c\/p\u003e \u003cp\u003e52 Come up with good ideas, but can’t think of any 217\u003c\/p\u003e \u003cp\u003e53 Remove someone’s concerns about what you’re planning to do 220\u003c\/p\u003e \u003cp\u003e54 Remove someone’s final reason for saying “no” 224\u003c\/p\u003e \u003cp\u003e55 Get good outcomes from challenging conversations 226\u003c\/p\u003e \u003cp\u003e56 Stop procrastinating about initiating challenging conversations 233\u003c\/p\u003e \u003cp\u003e57 Stop your messages becoming diluted 236\u003c\/p\u003e \u003cp\u003e58 Stop diluting other people’s messages 239\u003c\/p\u003e \u003cp\u003e59 Stop hating presentations 244\u003c\/p\u003e \u003cp\u003e60 Avoid people instantly doubting your credibility 249\u003c\/p\u003e \u003cp\u003e61 Stop wasting your time with people who can’t make decisions 252\u003c\/p\u003e \u003cp\u003e62 Prevent avoidable disasters 256\u003c\/p\u003e \u003cp\u003e63 Stop saying irrelevant stuff 258\u003c\/p\u003e \u003cp\u003e64 Break the pattern of hearing useful ideas, but doing nothing with them 261\u003c\/p\u003e \u003cp\u003eConclusion: Build your momentum 264\u003c\/p\u003e \u003cp\u003eAppendix: Useful communication templates 267\u003c\/p\u003e \u003cp\u003eAnd for more help… 273\u003c\/p\u003e \u003cp\u003eAcknowledgments 274\u003c\/p\u003e \u003cp\u003eAbout Andy Bounds 276\u003c\/p\u003e \u003cp\u003eIndex 277\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":48866067186007,"sku":"9780857083975","price":14.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857083975.jpg?v=1722276884","url":"https:\/\/bookcurl.com\/products\/the-snowball-effect-9780857083975","provider":"Book Curl","version":"1.0","type":"link"}