{"product_id":"the-small-business-bible-9781118135945","title":"The Small Business Bible","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAn updated third edition of the most comprehensive guide to small business success    Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAbout the Author ix \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION I\u003c\/b\u003e \u003cb\u003eStarting Your Business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I\u003c\/b\u003e \u003cb\u003eGenesis\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 1. In the Beginning 5\u003c\/p\u003e \u003cp\u003eCHAPTER 2. Choosing the Right Business 15\u003c\/p\u003e \u003cp\u003eCHAPTER 3. Buying an Existing Business 23\u003c\/p\u003e \u003cp\u003eCHAPTER 4. Understanding Your Potential Market 31\u003c\/p\u003e \u003cp\u003eCHAPTER 5. Calculating Your Start-up Costs 41\u003c\/p\u003e \u003cp\u003eCHAPTER 6. Writing a Winning Business Plan 47\u003c\/p\u003e \u003cp\u003eCHAPTER 7. Structuring Your Business 57\u003c\/p\u003e \u003cp\u003eCHAPTER 8. Get Your Business Funded 67\u003c\/p\u003e \u003cp\u003eCHAPTER 9. Getting Help 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I I\u003c\/b\u003e \u003cb\u003eOpening Up Shop\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 10. Location, Location, Location 91\u003c\/p\u003e \u003cp\u003eCHAPTER 11. Branding 101 97\u003c\/p\u003e \u003cp\u003eCHAPTER 12. Products and Inventory 105\u003c\/p\u003e \u003cp\u003eCHAPTER 13. Savvy Pricing Strategies 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I I I\u003c\/b\u003e \u003cb\u003eFranchises\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 14. Selecting the Right Franchise 123\u003c\/p\u003e \u003cp\u003eCHAPTER 15. Secrets of Franchise Success 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I V Home-Based Businesses\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 16. The Home-Based Business 145\u003c\/p\u003e \u003cp\u003eCHAPTER 17. Successful Home-Based Business Strategies 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART V\u003c\/b\u003e \u003cb\u003eBusiness on a Shoestring\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 18. The Shoestring Entrepreneur 163\u003c\/p\u003e \u003cp\u003eCHAPTER 19. Marketing on a Shoestring 175\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION I I\u003c\/b\u003e \u003cb\u003eRunning Your Business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I\u003c\/b\u003e \u003cb\u003eSmall Business in the Twenty-First Century\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 20. Our Flat World 191\u003c\/p\u003e \u003cp\u003eCHAPTER 21. The Green Business 199\u003c\/p\u003e \u003cp\u003eCHAPTER 22. The New Consumer 211\u003c\/p\u003e \u003cp\u003e\u003cb\u003eP A R T I I\u003c\/b\u003e \u003cb\u003eMoney\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 23. Accounting Ease 219\u003c\/p\u003e \u003cp\u003eCHAPTER 24. Making a Profit 227\u003c\/p\u003e \u003cp\u003eCHAPTER 25. Insurance 235\u003c\/p\u003e \u003cp\u003eCHAPTER 26. Get a Handle on Taxes 243\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I I I\u003c\/b\u003e \u003cb\u003eManagement\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 27. Hiring and Firing 255\u003c\/p\u003e \u003cp\u003eCHAPTER 28. Pay and Benefits 265\u003c\/p\u003e \u003cp\u003eCHAPTER 29. Training and Motivating Your Staff 277\u003c\/p\u003e \u003cp\u003eCHAPTER 30. Exemplary Customer Service 291\u003c\/p\u003e \u003cp\u003eCHAPTER 31. Negotiate Like a Lawyer 297\u003c\/p\u003e \u003cp\u003eCHAPTER 32. Legal-Ease I 309\u003c\/p\u003e \u003cp\u003eCHAPTER 33. Legal-Ease II 319\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I V Technology\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 34. Managing Your Technology 329\u003c\/p\u003e \u003cp\u003eCHAPTER 35. Mobility I: Small Office Mobility 341\u003c\/p\u003e \u003cp\u003eCHAPTER 36. Mobility II: Mobile Mania 349\u003c\/p\u003e \u003cp\u003eCHAPTER 37. Small Business Software 359\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION I I I\u003c\/b\u003e \u003cb\u003eGrowing Your Business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I\u003c\/b\u003e \u003cb\u003eAdvertising and Marketing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 38. Basic Advertising Strategies 371\u003c\/p\u003e \u003cp\u003eCHAPTER 39. Marketing Muscle 383\u003c\/p\u003e \u003cp\u003eCHAPTER 40. Advanced Marketing and Advertising 397\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I I\u003c\/b\u003e \u003cb\u003eYour Website\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 41. Creating Your Website 411\u003c\/p\u003e \u003cp\u003eCHAPTER 42. E-Business Essentials 419\u003c\/p\u003e \u003cp\u003eCHAPTER 43. Advanced E-Marketing 429\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I I I\u003c\/b\u003e \u003cb\u003eSocial Media\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 44. Social Media Overview 439\u003c\/p\u003e \u003cp\u003eCHAPTER 45. Facebook for Business 449\u003c\/p\u003e \u003cp\u003eCHAPTER 46. Twitter and You 457\u003c\/p\u003e \u003cp\u003eCHAPTER 47. Link in with LinkedIn 467\u003c\/p\u003e \u003cp\u003eCHAPTER 48. Videos and YouTube 475\u003c\/p\u003e \u003cp\u003eCHAPTER 49. Groupon and Other Deal-of-the-Day Websites 487\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I V\u003c\/b\u003e \u003cb\u003eGrowth Strategies\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 50. Developing New Channels and Multiple Profit Centers 501\u003c\/p\u003e \u003cp\u003eCHAPTER 51. Secrets of Sales Superstars 511\u003c\/p\u003e \u003cp\u003eCHAPTER 52. Small to Big 521\u003c\/p\u003e \u003cp\u003eCHAPTER 53. Exodus 529\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART V\u003c\/b\u003e \u003cb\u003eStrategies for Small Business Success\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 54. Small Business Success Secrets 541\u003c\/p\u003e \u003cp\u003eCHAPTER 55. The Visionary Small Business 551\u003c\/p\u003e \u003cp\u003eAPPENDIX A How I Became an Entrepreneur 557\u003c\/p\u003e \u003cp\u003eAPPENDIX B Sample Business Plan 561\u003c\/p\u003e \u003cp\u003eIndex 563\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49528822694231,"sku":"9781118135945","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118135945.jpg?v=1731873153","url":"https:\/\/bookcurl.com\/products\/the-small-business-bible-9781118135945","provider":"Book Curl","version":"1.0","type":"link"}