{"product_id":"the-six-immutable-laws-of-mobile-business-lessons-learned-from-japan-9780471741466","title":"The Six Immutable Laws of Mobile Business Lessons Learned from Japan","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eValuable lessons from Japan's mobile industry yield 6 Immutable Laws for Mobile Business globally  Japan's mobile customers enjoyed better mobile devices, more content, and the most advanced functionality and services for the last 10+ years.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword vii\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003eChapter 1 Immutable Law No. 1: Value Over Culture 1\u003c\/p\u003e \u003cp\u003eChapter 2 Immutable Law No. 2: The Law of the Ecosystem 22\u003c\/p\u003e \u003cp\u003eChapter 3 Immutable Law No. 3: Mobility Empowers 58\u003c\/p\u003e \u003cp\u003eChapter 4 Immutable Law No. 4: The Value of Time Zones 91\u003c\/p\u003e \u003cp\u003eChapter 5 Immutable Law No. 5: Mobile-Specific Business Models are Essential 106\u003c\/p\u003e \u003cp\u003eChapter 6 Immutable Law No. 6: The Future is Simplexity 134\u003c\/p\u003e \u003cp\u003eChapter 7 Parting Thoughts 174\u003c\/p\u003e \u003cp\u003eBibliography 189\u003c\/p\u003e \u003cp\u003eIndex 191\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53515432329559,"sku":"9780471741466","price":46.76,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/the-six-immutable-laws-of-mobile-business-lessons-learned-from-japan-9780471741466","provider":"Book Curl","version":"1.0","type":"link"}