{"product_id":"the-single-sales-principle-9781844269136","title":"The Single Sales Principle","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhen selling are the following statements true or false? :  ** Always Be Closing **  ** Attitude Sets Altitude **  ** People Buy People **  ** Customers Like to Talk about Themselves **  ** It's a Numbers Game **  ** Sell the Sizzle not the Sausage**  ** Money Talks ** Fail to Plan, Plan to Fail ** All false, claims Mark Blackmore. They are myths of selling that have been passed on through generations without any evidence that they work. Through extensive research Mark substitutes the 8 myths with the Single Sales Principle - the definitive answer for why people buy. In addition, Mark introduces the DECIDE sales process, a methodology designed specifically to achieve the Single Sales Principle.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"We have had outstanding success using the skills we picked up.  As a result, our latest campaign produced the best ever set of results.\"     YELL  \"An outstanding training experience.\"     Google","brand":"Upfront Publishing","offers":[{"title":"Default Title","offer_id":52085640954199,"sku":"9781844269136","price":11.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781844269136.jpg?v=1762210311","url":"https:\/\/bookcurl.com\/products\/the-single-sales-principle-9781844269136","provider":"Book Curl","version":"1.0","type":"link"}