{"product_id":"the-science-of-serendipity-9781118478103","title":"The Science of Serendipity","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eInnovation. The word might make you think of Silicon Valley. But innovation isn   t the sole province of start-ups. They didn   t invent it, and they   re not always the ones from which we can best learn.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eJam-packed with eye-opening real world examples of how brilliant ideas can solve difficult real world problems. (London Loves Business, 20th December 2012) Colourful, lively and interesting (Management Today, March 2013) This is a treasure trove of insight from a real expert in the field and there are lessons to be learnt on every page. It s really all about how to make new ideas less of a happy accident if you only read one book this month (Business Life, April 2013) The book is packed with great stories to inspire ideas the great many provocations in the book, nicely told, make it one of the better books on the topic. Although it fails to offer a strong methodology, it does collect all the latest thinking into one place and is a great place to start (B2B Marketing, May 2013)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e  \u003cp\u003eThe Real Heroes of Innovation\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 The Protagonist 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e‘Captain One Minute, Pirate the Next’: The qualities innovators need to succeed in a corporate environment.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The Quest for Provocation 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Deliberate Management of Inspiration: Tackling the unknown, finding new insights to solve old problems and challenging the status quo.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Making Ideas Real 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Innovator’s Favourite Weapon: A philosophy and approach for developing, validating and selling ideas.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Collision Course 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating Space for Serendipity: How the physical environment can be used to promote innovation.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Battling the Corporate Machine 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNavigating Naysayers and the Inevitable Organisational Barriers: How corporate innovators succeed.\u003c\/p\u003e \u003cp\u003eA Call to Arms 229\u003c\/p\u003e \u003cp\u003eThanks 233\u003c\/p\u003e \u003cp\u003eSources 235\u003c\/p\u003e \u003cp\u003eIndex 241\u003c\/p\u003e \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406877368663,"sku":"9781118478103","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118478103.jpg?v=1730497420","url":"https:\/\/bookcurl.com\/products\/the-science-of-serendipity-9781118478103","provider":"Book Curl","version":"1.0","type":"link"}