{"product_id":"the-science-of-intelligent-achievement-9780857087607","title":"The Science of Intelligent Achievement","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e“throws up plenty of little nuggets for improving life and generating wealth.” \u003c\/i\u003e(Global Payroll Association, May 2018)\u003cbr\u003e\u003cbr\u003e“\u003ci\u003eThis is a good read full of personal insights from the author, but also ideas we can all adopt\u003c\/i\u003e.” (FT Adviser, May 2018)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xix\u003c\/p\u003e \u003cp\u003ePreface: A Fool’s Guide to Fake Success xxiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxix\u003c\/p\u003e \u003cp\u003eAbout the Author xxxi\u003c\/p\u003e \u003cp\u003eIntroduction: What is Intelligent Achievement? xxxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Selective Focus 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Why Mental Energy is Your Most Valuable Asset 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Fight for Your Mental Energy 4\u003c\/p\u003e \u003cp\u003eProtecting Your Mental Energy 6\u003c\/p\u003e \u003cp\u003eSurround Yourself With Mental Energizers 7\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 How Busyness Leads to Burnout and Manipulation 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Busy Life Versus the Productive Life 10\u003c\/p\u003e \u003cp\u003eBusy People Become Average 11\u003c\/p\u003e \u003cp\u003eBusy People Are Followers, Not Leaders 13\u003c\/p\u003e \u003cp\u003eWhy Busy People are Easily Manipulated 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Infection Known as “Other People’s Opinions” 16\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou Know What’s Best For You 17\u003c\/p\u003e \u003cp\u003eYou Are Biologically Wired to Copy Others 19\u003c\/p\u003e \u003cp\u003eNegative Opinions Can Rot Your Brain 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 How Small-Minded People Block Big Goals 26\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Power of Suggestion 27\u003c\/p\u003e \u003cp\u003eYour Brain’s Herd Mentality 28\u003c\/p\u003e \u003cp\u003eThe Liberating Power of Defiance 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Scientific Proof That 50% of Your Friendships are Fake 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Fake Friendships are Irrational 33\u003c\/p\u003e \u003cp\u003eSigns You Are Stuck in a Fake Friendship 34\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 How to Deal With Negative People Without Becoming Negative 38\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Fog Technique Versus the Investment Technique 40\u003c\/p\u003e \u003cp\u003eNegativity Versus the Void 42\u003c\/p\u003e \u003cp\u003eCase Study #1: Rome Scriva 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Why You Need to Go on a Relationship Fast 46\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou Have to Say Goodbye First 47\u003c\/p\u003e \u003cp\u003eWhat You Will Learn During a Relationship Fast 48\u003c\/p\u003e \u003cp\u003eWhy Your Entire Life is Your Fault 50\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Automaticity, Scaling, and the Rise of Mental Loops 52\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSelf-Regulation Versus Automaticity 54\u003c\/p\u003e \u003cp\u003eHow Mental Loops Will Improve Your Life 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Tracking Emotions and Predicting Feelings 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen are Your Energy Levels and Emotions Peaking? 60\u003c\/p\u003e \u003cp\u003eEmotional Predictions Protect Against Emotional Decisions 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 How to Label and Close Your Brain’s Open Loops 64\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow the Zeigarnik Effect Affects Your Energy and Emotions 65\u003c\/p\u003e \u003cp\u003eHow to Start Closing Off Your Brain’s Open Loops 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Keep it and Clarify it, or Delete it From Your Life Completely 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eActively Delete Your Open Loops, Don’t Just Passively “Let Go” 70\u003c\/p\u003e \u003cp\u003eHow to Make Your Open Loops Actionable 71\u003c\/p\u003e \u003cp\u003eCase Study #2: Yuri Klyachkin, PhD 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Creative Ownership 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Where Millennials and Baby Boomers Meet 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Experience and Equity Combine to Create True Value 82\u003c\/p\u003e \u003cp\u003eExperiences That Create Equity and Wealth 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 “Entre-Employee” and Temp-Employee are the Only Career Options Left 86\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is an Entre-Employee? 89\u003c\/p\u003e \u003cp\u003eWhy Employers Want to Hire Entrepreneurs 90\u003c\/p\u003e \u003cp\u003eWhy The Temp-Employee Class is Growing Exponentially 91\u003c\/p\u003e \u003cp\u003eFinding Creative Ownership in Entre-Employment 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Content Marketing Is Creative Ownership 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is Content Marketing? 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Leveraging Walt Disney’s Secret System of Creativity 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat You Should Write (or, Overcoming Writer’s Block) 104\u003c\/p\u003e \u003cp\u003eVideo Blogs are Not Just for the Writing Impaired 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Finding Your Voice and Letting the Right Audience Pick You 108\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat’s the Message of Your Content? 110\u003c\/p\u003e \u003cp\u003eFinding Your Voice in a Noisy World 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 Why a Good Story Will Make You More Money Than a Great Product 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Storytelling Creates Influence and Ownership 116\u003c\/p\u003e \u003cp\u003eThe Hero’s Story 118\u003c\/p\u003e \u003cp\u003eAdd Credibility and Practicality to Your Story 120\u003c\/p\u003e \u003cp\u003eChoosing the Right Words 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003e18 The Magic of Turning Your Message into a Magnet 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLead Magnets Create Two-Way Value 126\u003c\/p\u003e \u003cp\u003eHow to Create an EBook Lead Magnet 128\u003c\/p\u003e \u003cp\u003e\u003cb\u003e19 How to Build up Your Virtual Rolodex 132\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSqueeze and Splash Your Followers 133\u003c\/p\u003e \u003cp\u003eWhat is a CTA Feature Box? 134\u003c\/p\u003e \u003cp\u003eCase Study #3: Tim Bushnell, PhD 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003e20 Developing and Automating a Message-Driven Content 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Leverage an Email Subscription List 141\u003c\/p\u003e \u003cp\u003eWhy Email Marketing Will Always be Valuable 142\u003c\/p\u003e \u003cp\u003eEmail Marketing and the Last Gatekeepers 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003e21 Turning Your Message into a Minimum Viable Product 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is a Minimum Viable Product? 148\u003c\/p\u003e \u003cp\u003eRemember the “M” in MVP 150\u003c\/p\u003e \u003cp\u003eGrowing an MVP into a Flagship Product 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003e22 What Happens When Your MVP Meets Your Market? 154\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Prelaunch Phase of a Product Launch 155\u003c\/p\u003e \u003cp\u003eThe Launch Phase of a Product Launch 157\u003c\/p\u003e \u003cp\u003eHow to Fulfill an Online Product 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003e23 The Addiction of Vanity Analytics and How to Really Use Social Media 162\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSocial Media is a Means of Brand Awareness and Brand Protection Only 164\u003c\/p\u003e \u003cp\u003eThe Big Five Social Media Platforms and How to Use Them 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003e24 The Laws of Convergence, Replication, and Accelerated Returns 170\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is the Law of Convergence? 171\u003c\/p\u003e \u003cp\u003eWhat is the Law of Replication? 172\u003c\/p\u003e \u003cp\u003eCase Study #4: Franco Valentino 174\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Pragmatic Growth 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e25 Turning Pain into Productivity Through Pragmatism 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTransform Pain Through Pragmatic Thinking 180\u003c\/p\u003e \u003cp\u003eHow to Use Your Negativity Bias to Your Advantage 182\u003c\/p\u003e \u003cp\u003e\u003cb\u003e26 One Non-Negotiable is Worth a Thousand To-Dos 186\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTo-Do Lists are Time-Wasters 187\u003c\/p\u003e \u003cp\u003eHow to Leverage the Power of “No” 189\u003c\/p\u003e \u003cp\u003eGoing Beyond “No” to “Never Again” and “Non-Negotiable” 191\u003c\/p\u003e \u003cp\u003e\u003cb\u003e27 The Real Theory of Relativity and the Law of Relaxed Productivity 194\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour World is Relative to Your Mood, Focus and Motivation 195\u003c\/p\u003e \u003cp\u003eThe Three Non-Relative Relativity Exceptions in Life 196\u003c\/p\u003e \u003cp\u003eThe Law of Relaxed Productivity and How to Follow it 197\u003c\/p\u003e \u003cp\u003e\u003cb\u003e28 Avoiding Drama, FOMO, and “Blind Spot Ignorance” 200\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is FOMO and Who has it? 201\u003c\/p\u003e \u003cp\u003eHow Selective “Blind Spot Ignorance” Leads to Disaster 202\u003c\/p\u003e \u003cp\u003eTwo Keys to Keeping Your Blind Spots in Full View 204\u003c\/p\u003e \u003cp\u003e\u003cb\u003e29 Preventing the Deadly Eight Productivity Pitfalls 208\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAre You Living Your Life Eight Distracted Hours at a Time? 211\u003c\/p\u003e \u003cp\u003eCase Study #5: Catherine Sorbara, PhD 214\u003c\/p\u003e \u003cp\u003e\u003cb\u003e30 Is Everyone a Narcissist Now? 218\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNarcissism is a Buzzword for Self-Pity 219\u003c\/p\u003e \u003cp\u003e\u003cb\u003e31 Seeing Through the Victim Illusion 222\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Deal With People Who Play the Victim (Yourself Included) 224\u003c\/p\u003e \u003cp\u003e\u003cb\u003e32 How Decision Fatigue Reduces Willpower 227\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Are You Spending Your Decision-Making Units? 229\u003c\/p\u003e \u003cp\u003e\u003cb\u003e33 Hacking and Stacking Mini-Habits to Success 232\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Habitual Mouse Gets the Cheese 235\u003c\/p\u003e \u003cp\u003eHacking and Stacking Mini-Habits 236\u003c\/p\u003e \u003cp\u003eTurn Deliberate Action into a Habit 238\u003c\/p\u003e \u003cp\u003eCase Study #6: Jamie Johnston, R.M.T. 239\u003c\/p\u003e \u003cp\u003e\u003cb\u003e34 Leveraging Boredom and Filling the Mental Void 242\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUsing Boredom to Build a More Creative Future 244\u003c\/p\u003e \u003cp\u003eFilling the Void with Vitality and Adventure 246\u003c\/p\u003e \u003cp\u003eConclusion: A Practical Guide to Intelligent Adventure 250\u003c\/p\u003e \u003cp\u003eEpilogue: Legacy 256\u003c\/p\u003e \u003cp\u003eBonus: Achieving Alignment 259\u003c\/p\u003e \u003cp\u003eIndex 261\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49406276338007,"sku":"9780857087607","price":15.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857087607.jpg?v=1730495200","url":"https:\/\/bookcurl.com\/products\/the-science-of-intelligent-achievement-9780857087607","provider":"Book Curl","version":"1.0","type":"link"}