{"product_id":"the-sales-book-9780273792918","title":"The Sales Book","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eGraham Yemm\u003c\/b\u003e has worked in consultancy, training and coaching for over 20 years after a career in sales management in the corporate arena. He now owns his own business training company, Solutions 4 Training Ltd and works with clients in Europe, Russia, Malaysia and USA.  He is the author of the\u003ci\u003e FT Essential Guide to Leading Your Team\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e'An excellent book for those new to the profession and for those wanting to improve their sales management skills.'\u003c\/p\u003e \u003cp\u003eFrank Salisbury, Chairman of Business \u0026amp; Training Solutions International\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eIntroduction \u003c\/li\u003e\n\u003cli\u003ePart 1 – Fundamentals for selling \u003c\/li\u003e\n\u003cli\u003ePart 2 – Starting the sale \u003c\/li\u003e\n\u003cli\u003ePart 3 – Making the sale \u003c\/li\u003e\n\u003cli\u003ePart 4 – Setting the sales strategy \u003c\/li\u003e\n\u003cli\u003ePart 5 – Managing the sales operation \u003c\/li\u003e\n\u003cli\u003ePart 6 – Managing sales people \u003c\/li\u003e\n\u003cli\u003ePart 7 – Managing and growing performance \u003c\/li\u003e\n\u003cli\u003eConclusion – Pulling it all together \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51017733079383,"sku":"9780273792918","price":14.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780273792918.jpg?v=1750774494","url":"https:\/\/bookcurl.com\/products\/the-sales-book-9780273792918","provider":"Book Curl","version":"1.0","type":"link"}