{"product_id":"the-sage-handbook-of-public-opinion-research-9781412911771","title":"The SAGE Handbook of Public Opinion Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e'Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher's bookshelf' -\u003cb\u003e Sir Robert Worcester, Founder of MORI and President of WAPOR '82-'84.\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e'This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research' - \u003cb\u003eOlof Petersson, Professor of political science, SNS, Stockholm, Sweden\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e'The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world.  It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia' - \u003cb\u003eMahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph)\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e'This is the most comprehensive book on public opinion resea\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ -\u003cb\u003e Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - \u003cb\u003eOlof Petersson, Professor of political science, SNS, Stockholm, Sweden\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003cb\u003e′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world.  It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - \u003cb\u003eMahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph)\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003cb\u003e\u003cb\u003e′This is the most comprehensive book on public opinion research to date′ - \u003cb\u003eRobert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003cb\u003e\u003cb\u003e\u003cb\u003e′This is an admirable and expansive book..Any scholar with an interest in public opinion will want to have access to this book, and I recommend it highly. The editors have provided a substantial\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003cb\u003e\u003cb\u003e\u003cb\u003eresource that no serious research library can be without′ \u003cbr\u003e\u003cb\u003e\u003cb\u003e\u003ci\u003eMichael Higgins\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThe British Politics Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/i\u003e\u003c\/b\u003e \u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART ONE: HISTORY, PHILOSOPHY OF PUBLIC OPINION AND PUBLIC OPINION RESEARCH  The Public and Public Opinion in Political Theories\t\t - Vincent Price\t The Deliberating Public and Deliberative Polls\t - Peter Neijens The News as a Reflection of Public Opinion\t\t - Thomas E. Patterson Advocacy: Alternative Expressions of Public Opinion - Kurt Lang \u0026amp; Gladys Engel Lang Studying Elites vs. Mass Opinion\t\t - Ursula Hoffmann-Lange The Internet as a New Platform for Expressing Opinions and as a New Public Sphere\t\t - Bernhard Debatin Popular Communication and Public Opinion\t\t - Debra Merskin \u0026amp; Jonathan David Tankel The Historical Roots of Public Opinion Research\t\t - Anthony Oberschall\t Mass-observation and Modern Public Opinion Research\t - Murray Goot The Start of Modern Public Opinion Research\t\t - Hans L. Zetterberg\t Public Opinion Research in Emerging Democracies\t\t - Robert Mattes PART TWO: THEORIES OF PUBLIC OPINION FORMATION AND CHANGE - Penny S. Visser, Allyson Holbrook \u0026amp; Jon A. Krosnick Knowledge and Attitudes\t\t Conceptions of Attitudes and Opinions\t\t - Roger Tourangeau \u0026amp; Mirta Galešic Theories on the Perception of Social Reality\t\t - William P. Eveland\tCarroll J. Glynn Pluralistic Ignorance and Nonattitudes\t\t - Patricia Moy Spiral of Silence Theory\t\t - Dietram A. Scheufele\t Public Opinion and the Third-person Effect\t\t - Albert C. Gunther, Richard M. Perloff \u0026amp; Yariv Tsfati Effects of the News Media on Public Opinion\t\t - Hans Mathias Kepplinger\t Agenda-setting, Framing and Priming\t\t - Patrick Roessler PART THREE: METHODOLOGY The Methodological Strengths and Weaknesses of Survey Research\t - Herbert Weisberg The Uses and Misuses of Polls\t\t - Michael W. Traugott Face-to-face Surveys\t\t - Jennifer Dykema, Danna Basson \u0026amp; Nora Cate Schaeffer Surveys by Telephone\t\t - Paul J. Lavrakas Self-administered Paper Questionnaires\t\t - Don A. Dillman \u0026amp; Nicholas L. Parsons\t Internet Surveys - Vasja Vehovar, Katja Lozar Manfreda \u0026amp; Gašper Koren Different Survey Modes and International Comparisons\t - Yang-chih Fu\t\u0026amp; Yun-han Chu Sampling\t\t - Colm O′Muircheartaigh Survey Non-response\t\t - Adam J. Berinsky\t Split ballots as an Experimental Approach to Public Opinion Research - Thomas Petersen Panel Surveys\t\t - Jochen Hansen Focus Groups and Public Opinion\t\t - David L. Morgan \u0026amp; Collin E. Fellows Content Analyses and Public Opinion Research\t\t - Winfried Schulz Designing Reliable and valid Questionnaires\t\t - Kenneth A. Rasinski The Psychology of Survey Response\t\t - Norbert Schwarz\t The use of Scales in Surveys\t\t - Michael Häder The use of Visual Materials in Surveys\t\t - Thomas Petersen Validation Studies\t\t - Michael W. Traugott Identifying Value Clusters in Societies - Hans L. Zetterberg\t PART FOUR: THE SOCIAL AND POLITICAL ENVIRONMENT OF PUBLIC OPINION RESEARCH\t\t The Legal Status of Public Opinion Research in the World - Wolfgang Donsbach \u0026amp; Uwe Hartung Attitudes of the Public Towards Public Opinion Research and Polling - Anne Hildreth\t Attitudes of Journalists Toward Public Opinion Research - David H. Weaver  Codes of Ethics and Standards in Survey Research\t\t - Tom W. Smith\t Archiving Poll Data - Wolfgang Jagodzinski \u0026amp; Meinhard Moschner  The News Media′s use of Opinion Polls\t\t - Frank Brettschneider\t The use of Surveys by Governments and Politicians\t\t - Robert M. Eisinger\t The use of Public Opinion Research in Propaganda\t\t - Michael Kunczik \u0026amp; Eva Johanna Schweitzer\t The Effects of Published Polls on Citizens\t\t - Sibylle Hardmeier\t PART FIVE: SPECIAL FIELDS OF APPLICATION The use of Surveys as Legal Evidence\t\t - Anne Niedermann\t Public Opinion and the Economy\t\t - Lutz M. Hagen Marketing Research - Humphrey Taylor\t Social Indicators and the Quality of Life\t\t - John P. Robinson, Kenneth C. Land \u0026amp; Steven Martin Assessing Long-term Value Changes in Societies\t\t - Ottar Hellevik Exit Polls and Pre-election Polls\t\t - Kathllen A. Frankovic International Comparative Surveys - Marta Lagos    Their Purpose, Content and Methodological Challenges The use of Voter Research in Campaigns\t - Fred Steeper","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":51769436307799,"sku":"9781412911771","price":142.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781412911771.jpg?v=1758721076","url":"https:\/\/bookcurl.com\/products\/the-sage-handbook-of-public-opinion-research-9781412911771","provider":"Book Curl","version":"1.0","type":"link"}