{"product_id":"the-routledge-handbook-of-positive-communication-9781138633278","title":"The Routledge Handbook of Positive Communication","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eThe Routledge Handbook of Positive Communication\u003c\/em\u003e forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface Carmelo Vázquez \u003cb\u003eINTRODUCTION Chapter 1 Presentation: The Flourishing Side of Communication Effects \u003c\/b\u003eJosé Antonio Muñiz-Velázquez Cristina Pulido \u003cb\u003eChapter 2 Emergence of Positive Communication and its Social Impact \u003c\/b\u003eBeatriz Villarejo-Carballido Cristina PulidoMimar Ramis \u003cb\u003eChapter 3 What Can Science Tell Us About Human Happiness (and why and how should We Disseminate It)? \u003c\/b\u003eGonzalo Hervás \u003ci\u003e(Universidad Complutense de Madrid)\u003c\/i\u003e Covadonga Chaves \u003ci\u003e(Universidad Francisco de Vitoria) \u003c\/i\u003e\u003cb\u003ePART ONE POSITIVE INTERPERSONAL COMMUNICATION Chapter 4 The Future of Positive Interpersonal Communication Research \u003c\/b\u003eThomas J. Socha \u003cb\u003eChapter 5 What’s in a Smile? Happiness and Communication from a Cultural Perspective \u003c\/b\u003eJessie K. Finch \u003ci\u003e(Stockton University)\u003c\/i\u003e Celestino Fernández \u003ci\u003e(University of Arizona)\u003c\/i\u003e \u003cb\u003eChapter 6 On the Nature of Peak Communication: Communication Behaviors that Make a Difference on Well-Being and Happiness \u003c\/b\u003eJulien C. Mirivel \u003cb\u003eChapter 7\u003ci\u003e \u003c\/i\u003eProsocial Relationship Maintenance and Resilience\/Thriving \u003c\/b\u003eNicole N. Zamanzadeh \u0026amp; Tamara D. Afifi \u003cb\u003eChapter 8 Communication for a Flourishing and Thriving Romantic Relationship\u003c\/b\u003e Gary A. Beck Joshua Pederson \u003cb\u003eChapter 9 Explicating Positive Communication within Theories of Family Communication \u003c\/b\u003eSteven R. Wilson Elizabeth A. Munz \u003cb\u003eChapter 10 Supportive and Mindful Communication \u003c\/b\u003eSusanne M. Jones \u0026amp; Lucas J. Youngvorst \u003cb\u003eChapter 11 Communication Savoring as Positive Interpersonal Communication \u003c\/b\u003eMargaret Jane Pitts, Sara Kim, Holman Meyerhoffer \u0026amp; Jian Jiao \u003cb\u003ePART TWO HAPPINESS AND MEDIA Chapter 12 Positive Media Psychology: Emerging Scholarship and a Roadmap for Emerging Technologies \u003c\/b\u003eMary Beth Oliver Arthur A. Raney \u003cb\u003eChapter 13 On Being Happy through Entertainment: Hedonic and Non-Hedonic Entertainment Experiences \u003c\/b\u003eMatthias Hofer Diana Rieger \u003cb\u003eChapter 14 Eudaimonic Flourishing in Media Consumption: Love, Know and Experience as a Fan \u003c\/b\u003eJavier Lozano Delmar and Milagrosa Sánchez-Martín\u003cb\u003e Chapter 15 Media, Well-being and Health during Childhood and Adolescence \u003c\/b\u003eMargarida Gaspar de Matos, Cátia Branquinho \u0026amp; Tania Gaspar \u003cb\u003ePART THREE HAPPINESS, ADVERTISING AND MARKETING COMMUNICATION Chapter 16 Positive Marketing, Virtue and Happiness \u003c\/b\u003eDawn Lerman \u0026amp;\u003cb\u003e \u003c\/b\u003eSantiago Mejia \u003cb\u003eChapter 17 Advertising and Authentic Happiness: Can They Be Good Friends? \u003c\/b\u003eJosé Antonio Muñiz-Velázquez Juan F. Plaza \u003cb\u003eChapter 18 Brand Engagement and Positive Advertising\u003c\/b\u003e David Alameda and Irene Martín \u003cb\u003eChapter 19 Using Ethnographic Insights to Foster Positive Value Exchange between Consumers and Corporations: A Case Study with FedEx \u003c\/b\u003eTimothy de Waal Malefyt \u003cb\u003eChapter 20 Branding and the Happiness Formula \u003c\/b\u003eBelén Gutiérrez-Villar, Pilar Castro-González, Rosa Melero-Bolaños, \u0026amp; Mariano Carbonero-Ruz \u003cb\u003eChapter 21 Femvertising Discourses and Online Consumer Engagement: A Case Analysis of Under Armour’s #IWillWhatIWant Brand Campaign \u003c\/b\u003eLinda Tuncay Zayer Catherine A. Coleman Jose Luis Rodriguez Orjuela \u003cb\u003e\u003ci\u003eChapter 22 \u003c\/i\u003eSpirituality and Advertising\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003eGalit Marmor-LavieGGGGFG \u003ci\u003e \u003c\/i\u003e\u003cb\u003ePART FOUR NEW PUBLIC RELATIONS FOR A NEW ECONOMY Chapter 23 Corporations for a New Economy of Happiness \u003c\/b\u003eLuis Rivas\u003cb\u003e \u003ci\u003e(\u003c\/i\u003e \u003c\/b\u003eElias Soukiazis \u003cb\u003eChapter 24 Rethinking Internal Communication: Building Purpose-driven Organizations \u003c\/b\u003eÁngel Alloza Losana Clara Fontán Gallardo \u003cb\u003eChapter 25 Authentic Communication and Subjective well-being: The Case of a Non-profit Public Service Organization \u003c\/b\u003eAntonio Ariza-Montes Antonio L. Leal-Rodríguez Horacio Molina-Sánchez Jesús Ramírez-Sobrino \u003cb\u003eChapter 26\u003c\/b\u003e \u003cb\u003eSocially Responsible Consumption and Happiness \u003c\/b\u003eRafael Araque-Padilla, María José Montero-Simó \u0026amp; José Javier Pérez-Barea \u003cb\u003ePART FIVE HAPPINESS AND POSITIVE DIGITAL TECHNOLOGIES \u003c\/b\u003e\u003cb\u003eChapter 27\u003c\/b\u003e \u003cb\u003ePositive Technology: From Communication to Positive Experience\u003c\/b\u003e Giuseppe Riva, Silvia Serino, Alice Chirico \u0026amp; Andrea Gaggioli \u003cb\u003eChapter 28Youth Prosumers and Character Strengths\u003c\/b\u003e PaulaHerrero-Diz Marina Ramos-Serrano Ashley Woodfall \u003cb\u003eChapter 29Aesthetics, Usability and the Digital Divide: An Approach to Beauty, UX and Subjective Well-being \u003c\/b\u003eJuan Ramón Martín San Román Fernando Suárez Carballo Fernando Galindo Rubio Daniel Raposo \u003cb\u003eChapter 30 POPC and the Good Life: A Salutogenic Take on Being Permanently Online, Permanently Connected \u003c\/b\u003eFrank M. Schneider, Annabell Halfmann, \u0026amp; Peter Vorderer \u003cb\u003eChapter 31 Wearables for Human Flourishing \u003c\/b\u003eDavid Varona \u0026amp; Javier Nó-Sánchez \u003cb\u003eChapter 32 Digital Altruism: It Is Good to Be Good Also in Social Media \u003c\/b\u003eAndrés del Toro \u0026amp; Purificación Alcaide-Pulido \u003cb\u003eChapter 33Happiness and Digital Ethics\u003c\/b\u003eDon Heider \u003cb\u003ePART SIX HAPPINESS AT SCHOOL: POSITIVE COMMUNICATION AND EDUCATION Chapter 34 Positive Education: Promoting Well-being at School \u003c\/b\u003eDiego Gomez-Baya\u003cb\u003e \u003c\/b\u003eJane E. Gillham \u003cb\u003eChapter 35 The Real Happiness in Education: The Inclusive Curriculum \u003c\/b\u003eIsabel Lopez-Cobo Inmaculada Gómez-Hurtado Mel Ainscow \u003cb\u003eChapter 36 Music Education and Happiness \u003c\/b\u003eFrancisco Cuadrado Susan Hallam \u003cb\u003eChapter 37 Audiovisual and Media Literacy for Social Change \u003c\/b\u003eEmma Camarero Alexander Fedorov Anastasia Levitskaya \u003cb\u003eChapter 38 Caring Ethics and Media Literacy Practice \u003c\/b\u003eMegan Fromm \u003cb\u003eChapter 39 Seeking Eudaimonia in Online Education \u003c\/b\u003eBeatriz Valverde\u003cb\u003e \u003c\/b\u003eErica C. Boling \u003cb\u003eChapter 40 Sustainable Happiness and Living Schools: Repurposing Education with a Vision of Well-Being for All \u003c\/b\u003eCatherine O’Brien Sean Murray \u003cb\u003eChapter 41Positive Communication and Education: Applying\u003c\/b\u003e \u003cb\u003eCharacter Strengths in Schools\u003c\/b\u003e Mathew White \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":50577836998999,"sku":"9781138633278","price":204.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781138633278.jpg?v=1746096882","url":"https:\/\/bookcurl.com\/products\/the-routledge-handbook-of-positive-communication-9781138633278","provider":"Book Curl","version":"1.0","type":"link"}