{"product_id":"the-routledge-handbook-of-multimodal-analysis-9780415667777","title":"The Routledge Handbook of Multimodal Analysis","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eMultimodality is an innovative approach to representation, communication and interaction which looks beyond language to investigate the multitude of ways we communicate: through images, sound and music to gestures, body posture and the use of space. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Routledge Handbook of Multimodal Analysis\u003c\/em\u003e is the first comprehensive âresearch tool kitâ for multimodal analysis, with 22 chapters written by leading figures in the field on a wide range of theoretical and methodological issues. It clarifies terms and concepts, synthesizes the key literature with in-depth exploration and illustrative analysis, and tackles challenging methodological issues. \u003c\/p\u003e\u003cp\u003eThe \u003cem\u003eHandbook\u003c\/em\u003e includes chapters on key factors for Multimodality such as technology, culture, notions of identity and macro issues such as literacy policy. The handbook takes a broad look at multimodality and engages with how a variety of other theoretical approaches have looked at multimodal communication and represe\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e'The \u003cem\u003eHandbook of Multimodal Analysis\u003c\/em\u003e is more than just the definitive source on multimodality - the ways in which communication goes well beyond words. With the right people writing about the right topics, it will be viewed as a seminal event in the formation of this new interdisciplinary field of study.'\u003c\/strong\u003e - James Paul Gee, Mary Lou Fulton Presidential Professor of Literacy Studies\u003c\/p\u003e\u003cp\u003e'My concern is that there is a serious chance that this handbook, the first of its kind, will be unproblematically used as . . .well, a handbook, in courses that have ‘‘multimodality’’ in their title—and I predict that their number will rapidly grow...The Routledge Handbook of Multimodal Analysis provides much tasty food for thought and shows that useful tools and promising approaches are being developed. But more than anything else it makes clear the need for further subdivision of work, for systematic rigour, and for many, many more corpus-based case studies.'\u003c\/p\u003e\u003cp\u003eCharles Forceville, Journal of Pragmatics\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e'... this book provides an invaluable guiode to the unfolding possibilities of multimodality.'\u003c\/strong\u003e\u003cem\u003e- BAAL\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. Introduction: What is Multimodality? \u003cem\u003eCarey Jewitt \u003c\/em\u003e2. Multimodal Data Collection and Transcription \u003cem\u003eRosie Flewit and Regine Hampel \u003c\/em\u003e3. What is Mode? \u003cem\u003eGunther Kress\u003c\/em\u003e 4. Materiality and Meaning: A Social Semiotic Approach \u003cem\u003eTheo van Leeuwen \u003c\/em\u003e5. Multimodality and Language: A Retrospective and Prospective View \u003cem\u003eRon Scollon \u003c\/em\u003eand \u003cem\u003eSuzie Wong Scollon \u003c\/em\u003e6. Modal Density and Modal Configurations \u003cem\u003eSigrid Norris \u003c\/em\u003e7. Transduction and Transformation \u003cem\u003ePippa Stein \u003c\/em\u003e8. Multimodality, Identity, and Time \u003cem\u003eJay Lemke \u003c\/em\u003e9. Technology and Sites of Display \u003cem\u003eRodney Jones \u003c\/em\u003e10. Historical Changes in Semiotic Signs \u003cem\u003eKay O’Halloran\u003c\/em\u003e 11.\u003cem\u003e \u003c\/em\u003eConceptions of Literacy \u003cem\u003eLen Unsworth\u003c\/em\u003e 12. Culture and Multimodality \u003cem\u003eKevin Leander\u003c\/em\u003e \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":50577328243031,"sku":"9780415667777","price":56.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780415667777.jpg?v=1746094908","url":"https:\/\/bookcurl.com\/products\/the-routledge-handbook-of-multimodal-analysis-9780415667777","provider":"Book Curl","version":"1.0","type":"link"}