{"product_id":"the-routledge-companion-to-the-future-of-marketing-9780415625920","title":"The Routledge Companion to the Future of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eThe Routledge Companion to the Future of Marketing\u003c\/em\u003e provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSelected Contents: \u003c\/strong\u003ePart 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e \u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEvery discipline needs to be reexamined in its fundamentals, given the huge impact of 21st century globalization and technology on our global market, economy and society. Those of us in marketing are in the midst of a changing marketing paradigm, moving us from a concern with growth, to a concern with conservation and social justice. I hope that all marketers taste this rich souffle of new ideas and add their own contributions. \u003c\/strong\u003e\u003c\/p\u003e \u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003ePhilip Kotler,\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cstrong\u003e\u003cem\u003e Kellogg School of Management, Northwestern University, USA\u003c\/em\u003e\u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eThis volume provides a futurist perspective to emerging topics in marketing, written by leading marketing scholars, including views on biomarketing, social media and digital connectivity, agent-based modeling and other new methodologies – even new ways of looking at marketing itself.\u003c\/strong\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cstrong\u003eAnthony Di Benedetto\u003c\/strong\u003e, Temple University, USA\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eThis books is a unique collection of the opinions on the future of marketing from some of the very best marketing researchers in the world!\u003c\/strong\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cstrong\u003eBernd Skiera,\u003c\/strong\u003e University of Frankfurt, Germany\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction \u003cstrong\u003ePart I: New Paradigms and Philosophical Insights\u003c\/strong\u003e 1.New Philosophical Paradigms in Marketing 2. Toward a New Marketing Paradigm 3. Utopia Marketing 4. The New Marketing Myopia 5. Restoring Justice 6. Value Balanced Marketing 7. Process-Based Marketing Management 8. The Future of Marketing Theory \u003cstrong\u003ePart II: Contributions from other Scientific Fields \u003c\/strong\u003e9. Biomarketing: An Emerging Paradigm Linking Neuroscience, Endocrinology and Genetics to Buyer-Seller Behaviour 10. Neurophilosophy 11. Autobiographic and Semantic Memories and Branding 12. Neural Correlates of the Emotional and Symbolic Content of Brands: A Neuro-Imaging Study 13. Using Artificial Neural Networks to Analyze fMRI data 14. Development of Eye-Tracking Research and Marketing \u003cstrong\u003ePart III: Scholarly Reconnecting with Consumers and Markets\u003c\/strong\u003e 15. CLV 16. Unconventional Marketing: From Guerilla to Consumer Made 17. Social Media 18. Brand Engagement 19. The Future of Pricing and Digital Markets 20. Liquid Media 21. Computer-Human Interaction 22. The Slogan Validator: The Application of Human-Computer Interface \u003cstrong\u003ePart IV: New Technologies Changing the Face of Marketing\u003c\/strong\u003e 23. Internet Technology and Branding 24. The Future Role of Intelligent Virtual Agents (IVAs) 25. Sixth Sense and Fingertip Technologies \u003cstrong\u003ePart V: New Methodological Insights in Scholarly Research in the Field \u003c\/strong\u003e26. Memetics 27. Confirmatory Tetrad Analysis 28. Agent Based Modelling 29. Genetic, Memetic and Electromagnetic Algorithms: Applications in Marketing 30. Futures Research Methodologies for Marketing\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":50577327259991,"sku":"9780415625920","price":209.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780415625920.jpg?v=1746094904","url":"https:\/\/bookcurl.com\/products\/the-routledge-companion-to-the-future-of-marketing-9780415625920","provider":"Book Curl","version":"1.0","type":"link"}