{"product_id":"the-routledge-companion-to-critical-marketing-9780367656089","title":"The Routledge Companion to Critical Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eThe Routledge Companion to Critical Marketing\u003c\/em\u003e brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The worldâs leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eThis edited volume on Critical Marketing Studies is essential reading for all constituencies, including academics, marketing practitioners, consumers, and advocacy groups, that wish to fully understand the good, bad, and ugly of how exchange relationships manifest in most economies. Well-written, timely, and documented to the finest detail, the various authors put forth an excellent analysis and critique of a system that impacts all of humanity and its quality of life. Read it or face the consequences of continued ignorance!\u003c\/strong\u003e\u003ci\u003eRonald Paul Hill (Ph.D. in Business Administration from the University of Maryland) is a Visiting Professor of Marketing and holds a Dean’s Excellence Faculty Fellowship at the Kogod School of Business, American University, USA\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book offers a foundational resource for critical work in marketing that goes beyond criticism to generate compelling new ideas, productive insights, and transformational paradigms. Close attention will cause readers to rethink their fundamental understanding of marketing.\u003c\/strong\u003e\u003cem\u003eJonathan Schroeder, William A. Kern Professor in Communications, Rochester Institute of Technology, New York, USA\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThere is a great need for more Critical Marketing Studies and this book brings together a thorough review of what has been done thus far. Inspiration abounds in these chapters and they will open the imagination and conscience to new problems that cry out for critical attention.\u003c\/strong\u003e\u003cem\u003eRussell Belk, Distinguished Research Professor and Kraft Foods Canada Chair of Marketing, \u003c\/em\u003e\u003cem\u003eYork University, Canada\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDrawing on their vast collective knowledge, Tadajewski, Higgins, Denegri-Knott, and Varman skilfully help students and scholars understand the importance, trajectory, and scope of Critical Marketing Studies. This is the kind of companion I wish I’d had when I began my career. I can’t recommend it highly enough.\u003c\/strong\u003e \u003cbr\u003e\u003cem\u003eAnthony Patterson, Professor of Marketing, University of Liverpool, UK\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eChapter One: Introducing and Advancing Critical Marketing Studies (Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, and Rohit Varman). \u003cstrong\u003ePART I:\u003c\/strong\u003e \u003cstrong\u003eExploring the Terrain of Critical Marketing Studies. \u003c\/strong\u003e \u003cb\u003eChapter Two: \u003c\/b\u003ePostmodernism and Critical Marketing (Nikhilesh Dholakia and A. Fuat Fırat). \u003cb\u003eChapter Three: \u003c\/b\u003ePostcolonialism, Subalternity, and Critical Marketing (Rohit Varman). \u003cb\u003eChapter Four:\u003c\/b\u003e Feminist Perspectives in Marketing: Past, Present, and Future (Pauline Maclaran and Olga Kravets). \u003cb\u003eChapter Five:\u003c\/b\u003e Critical Social Marketing: Reflections, Introspections, and Future (Ross Gordon). \u003cb\u003eChapter Six:\u003c\/b\u003e Critical Macromarketing, Sustainable Marketing, and Globalization (William E. Kilbourne). \u003cb\u003eChapter Seven:\u003c\/b\u003e Critical Perspectives on Place Marketing (Massimo Giovanardi, Mihalis Kavaratzis, and Maria Lichrou). \u003cb\u003eChapter Eight:\u003c\/b\u003e Critical Arts Marketing (Gretchen Larsen and Finola Kerrigan). \u003cb\u003ePart II: Critical Marketing: Marketing Practices in Focus. Chapter Nine:\u003c\/b\u003e Critical Studies of Marketing Work (Peter Svensson). \u003cb\u003eChapter Ten: \u003c\/b\u003eThe Cultural Turn in Lifestyle Research: Overview and Reflections (Gokcen Coskuner-Balli). \u003cb\u003eChapter Eleven:\u003c\/b\u003e Advertising Practice and Critical Marketing (Chris Hackley). \u003cb\u003eChapter Twelve:\u003c\/b\u003e Critical Reflections on the Marketing Concept and Consumer Sovereignty (Mark Tadajewski). \u003cb\u003eChapter Thirteen:\u003c\/b\u003e Service-Dominant Logic: The Evolution of a Universal Marketing Rhetoric (Chris Miles). \u003cb\u003eChapter Fourteen:\u003c\/b\u003e Metaphor and Relationship Marketing Discourse (Lisa O’Malley). \u003cb\u003eChapter Fifteen:\u003c\/b\u003e Critical Perspectives on Ethical Consumption (Michal Carrington and Andreas Chatzidakis). \u003cb\u003eChapter Sixteen:\u003c\/b\u003e Religious Critiques of the Market (Aliakbar Jafari). \u003cb\u003ePart III: Rethinking Consumers and Markets: Critiques of Markets. Chapter Seventeen: \u003c\/b\u003eRe-mapping Power for Critical Marketing and Consumer Research (Janice Denegri-Knott). \u003cb\u003eChapter Eighteen: \u003c\/b\u003eIdeology and Critical Marketing Studies\u003cb\u003e \u003c\/b\u003e(Giana M. Eckhardt, Rohit Varman, and Nikhilesh Dholakia). \u003cb\u003eChapter Nineteen: \u003c\/b\u003eNon-Western Cultures and Critical Marketing (Özlem Sandıkcı Türkdoğan). \u003cb\u003eChapter Twenty:\u003c\/b\u003e Choice and Choicelessness in Consumer Practice (Ruby Roy Dholakia, A. Fuat Fırat, and Nikhilesh Dholakia). \u003cb\u003eChapter Twenty-One:\u003c\/b\u003e Managing Racial Stigma in Consumer Culture (David Crockett). \u003cb\u003eChapter Twenty-Two:\u003c\/b\u003e Consumer Vulnerability: Critical Insights from Stories, Action Research and Visual Culture (Susan Dunnett, Kathy Hamilton, and Maria Piacentini). \u003cb\u003eChapter Twenty-Three:\u003c\/b\u003e The Embodied Consumer (Maurice Patterson). \u003cb\u003ePart IV: \u003c\/b\u003e\u003cb\u003eCritical Marketing: Marketing Practices in Focus. Chapter Twenty-Four: \u003c\/b\u003eCritical Perspectives on Brand Management (Adam Arvidsson and Alex Giordano). \u003cb\u003eChapter Twenty-Five:\u003c\/b\u003e Gender, Marketing, and Emotions: A Critical, Feminist Exploration of the Ideological Helix that Defines Our Working Worlds (Lorna Stevens). \u003cb\u003eChapter Twenty-Six:\u003c\/b\u003e Biopolitical Marketing and the Commodification of Social Contexts (Detlev Zwick and Alan Bradshaw). \u003cb\u003eChapter Twenty-Seven:\u003c\/b\u003e Exploitation and Emancipation (Bernard Cova and Bernard Paranque). \u003cb\u003eChapter Twenty-Eight:\u003c\/b\u003e Political Economy Approaches to Transnational Commodity Markets: An Application to the Case of the Global Palm Oil Market (Martin Fougère). \u003cb\u003eChapter Twenty-Nine:\u003c\/b\u003e Social Media, Big Data, and Critical Marketing (Christian Fuchs). C\u003cb\u003ehapter Thirty:\u003c\/b\u003e Marketing and the Production of Consumers’ Objective Violence (Eduardo André Teixeira Ayrosa and Renata Couto de Azevedo de Oliveira). \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51018006790487,"sku":"9780367656089","price":52.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367656089.jpg?v=1750775341","url":"https:\/\/bookcurl.com\/products\/the-routledge-companion-to-critical-marketing-9780367656089","provider":"Book Curl","version":"1.0","type":"link"}