{"product_id":"the-rise-of-advertising-in-the-united-states-9780810884069","title":"The Rise of Advertising in the United States","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eAdvertising is as American as apple pie, dating back to the 17th century and the arrival of the first printing presses in the American colonies, as Applegate (advertising and mass communications, Middle Tennessee State Univ.) recounts in this book. He notes that handbills, newspapers, and Benjamin Franklin's own Pennsylvania Gazette gave advertisers a means to reach potential customers. The emergence of advertising agents in the 1800s made advertising more effective, helping businesses to write and format ads. Applegate describes products and stores that soon became household names--the power brands of their day. One of the first, Lydia Pinkham's Vegetable Compound, became the \"surest remedy for the painful ills and disorders suffered by women everywhere.\" John Wanamaker used advertising to turn his Philadelphia men's clothing store into the largest department store of its kind in 1876, advertising \"whole suits for three dollars.\" As advertising grew, so did the nation's manufacturers and merchandisers, including soap maker Procter \u0026amp; Gamble, known for its \"soap that floats.\" By the 1900s, advertisers agreed that \"sex sells.\" In the final chapter, Applegate traces the history of how advertising became a subject taught in US colleges and universities. Summing Up: Recommended. * CHOICE *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eDedication Acknowledgments Introduction Chapter 1. Colonial America and Advertising Chapter 2. The First Advertising Agents in the United States Chapter 3. P.T. Barnum and His Influence on Advertising Chapter 4. Lydia Pinkham and Her Vegetable Compound: The Advertising of a Patent Medicine Chapter 5. John Wanamaker and Retail Advertising Chapter 6. Albert Lasker and the Lord \u0026amp; Thomas Advertising Agency’s Influence on Advertising Chapter 7. The Rise of Procter \u0026amp; Gamble and the Advertising of Ivory Soap Chapter 8. Elliott White Springs and the mid-1900s Advertising Campaign for the Springs Cotton Mills Chapter 9. Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 Chapter 10. The Development of Advertising Education in the United States: A Brief History Selected Bibliography Index About the Author","brand":"Scarecrow Press","offers":[{"title":"Default Title","offer_id":51038374363479,"sku":"9780810884069","price":57.6,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-rise-of-advertising-in-the-united-states-9780810884069","provider":"Book Curl","version":"1.0","type":"link"}