{"product_id":"the-ride-of-a-lifetime-9780470563427","title":"The Ride of a Lifetime","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eTough, smart business advice from the star of the hit TLC reality show American ChopperNow in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003eChapter 1: Choices 1\u003c\/p\u003e \u003cp\u003eChapter 2: No Thanks, Pardner 13\u003c\/p\u003e \u003cp\u003eChapter 3: Passion 27\u003c\/p\u003e \u003cp\u003eChapter 4: Welcome Change 39\u003c\/p\u003e \u003cp\u003eChapter 5: Building a Reputation 51\u003c\/p\u003e \u003cp\u003eChapter 6: Stay Organized 67\u003c\/p\u003e \u003cp\u003eChapter 7: Hire Good People 81\u003c\/p\u003e \u003cp\u003eChapter 8: Learn to Trust Others 93\u003c\/p\u003e \u003cp\u003eChapter 9: Take Care of Your Employees 105\u003c\/p\u003e \u003cp\u003eChapter 10: All in the Family 113\u003c\/p\u003e \u003cp\u003eChapter 11: Learn from Your Mistakes 125\u003c\/p\u003e \u003cp\u003eChapter 12: Giving Back 139\u003c\/p\u003e \u003cp\u003eChapter 13: Never Sell Out 153\u003c\/p\u003e \u003cp\u003eChapter 14: Always Follow Your Dreams 163\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":51359033590103,"sku":"9780470563427","price":12.34,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470563427.jpg?v=1754123306","url":"https:\/\/bookcurl.com\/products\/the-ride-of-a-lifetime-9780470563427","provider":"Book Curl","version":"1.0","type":"link"}