{"product_id":"the-ride-of-a-lifetime-9780399592096","title":"The Ride of a Lifetime","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e#1 \u003ci\u003eNEW YORK TIMES \u003c\/i\u003eBESTSELLER â? \u003cb\u003eA memoir of leadership and success\u003c\/b\u003e: The CEO of Disney shares the ideas and values he embraced\u003cb\u003e while reinventing one of the world's most beloved companies \u003c\/b\u003eand inspiring the people who bring the magic to life.\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003eAN NPR BEST BOOK OF THE YEAR\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eRobert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger-think global-and turn Disney into a stronger brand in international markets. \u003cbr\u003e\u003cbr\u003eToday, Disney is the largest, most admired media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Under Iger's leadership, Disney's value grew nearly five times what it was, making Iger one of th","brand":"Random House USA Inc","offers":[{"title":"Default Title","offer_id":48864561725783,"sku":"9780399592096","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780399592096.jpg?v=1722272492","url":"https:\/\/bookcurl.com\/products\/the-ride-of-a-lifetime-9780399592096","provider":"Book Curl","version":"1.0","type":"link"}