{"product_id":"the-rhetoric-of-the-american-political-party-conventions-19482016-9781498588652","title":"The Rhetoric of the American Political Party","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe Rhetoric of the American Political Party Conventions, 1948-2016 establishes the rhetorical goals of the thirty-six political party conventions that have taken place since 1948 against the backdrop of the fundamental changes that television brought to the conventions. Theodore F. Sheckels analyzes these conventions to determine whether the gatherings met or failed to meet those goals, including addressing civil rights, unifying divergent wings of the party, celebrating the triumph of a single wing, overcoming dissent inside and outside the meeting hall, overcomingor capitalizing onscandal, reconstituting the party after defeats, arguing for change, and advocating for inclusion. Sheckels observes that although speeches are the primary vehicle through which attendees strive to reach these goals, the crucial addresses are not always by the principal players; often, events other than speeches such as negotiations, demonstrations, and media spin can be just as consequential. Sheckels \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePreface\u003c\/p\u003e\u003cp\u003eChapter One – Political Party Conventions: History and Criticism\u003c\/p\u003e\u003cp\u003eChapter Two – 1948\u003c\/p\u003e\u003cp\u003eChapter Three – 1952\u003c\/p\u003e\u003cp\u003eChapter Four – 1956\u003c\/p\u003e\u003cp\u003eChapter Five – 1960\u003c\/p\u003e\u003cp\u003eChapter Six – 1964\u003c\/p\u003e\u003cp\u003eChapter Seven – 1968\u003c\/p\u003e\u003cp\u003eChapter Eight – 1972\u003c\/p\u003e\u003cp\u003eChapter Nine – 1976\u003c\/p\u003e\u003cp\u003eChapter Ten – 1980\u003c\/p\u003e\u003cp\u003eChapter Eleven – 1984\u003c\/p\u003e\u003cp\u003eChapter Twelve – 1988\u003c\/p\u003e\u003cp\u003eChapter Thirteen—1992\u003c\/p\u003e\u003cp\u003eChapter Fourteen—1996\u003c\/p\u003e\u003cp\u003eChapter Fifteen – 2000\u003c\/p\u003e\u003cp\u003eChapter Sixteen – 2004\u003c\/p\u003e\u003cp\u003eChapter Seventeen – 2008\u003c\/p\u003e\u003cp\u003eChapter Eighteen – 2012\u003c\/p\u003e\u003cp\u003eChapter Nineteen – 2016\u003c\/p\u003e\u003cp\u003eChapter Twenty -- Conclusions\u003c\/p\u003e\u003cp\u003eBibliography\u003c\/p\u003e\u003cp\u003eAbout the Author\u003c\/p\u003e","brand":"Lexington Books","offers":[{"title":"Default Title","offer_id":51040853262679,"sku":"9781498588652","price":85.5,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-rhetoric-of-the-american-political-party-conventions-19482016-9781498588652","provider":"Book Curl","version":"1.0","type":"link"}