{"product_id":"the-retail-value-proposition-9781442643635","title":"The Retail Value Proposition","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents  Section 1: An Introduction to ESE Retailing Chapter 1 - The ESE Retailing Framework Chapter 2 - Segmentation and Differentiation   Section 2: The Shopping Environment Chapter 3 - Locations and Formats Chapter 4 - Inside the Store Chapter 5 - Interactive Electronic Retailing   Section 3: Product Selection Chapter 6 - Buying and Merchandise Management Chapter 7 - Category Management   Section 4: Customer Engagement Chapter 8 - Managing Customer Relationships Chapter 9 - Customer Valuation Chapter 10 - Customer Loyalty   Section 5: Putting it all Together Chapter 11 - Retail Pricing Chapter 12 - The Evolution of Retail Competition","brand":"University of Toronto Press","offers":[{"title":"Default Title","offer_id":49408365691223,"sku":"9781442643635","price":28.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781442643635.jpg?v=1730502632","url":"https:\/\/bookcurl.com\/products\/the-retail-value-proposition-9781442643635","provider":"Book Curl","version":"1.0","type":"link"}