{"product_id":"the-retail-revival-9781118489673","title":"The Retail Revival","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eTraditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eACKNOWLEDGMENTS ix\u003c\/p\u003e \u003cp\u003eINTRODUCTION: REVOLUTIONS AND REVIVALS xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 1: THE END 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 1 It’s Not a “Recession”! 3\u003c\/p\u003e \u003cp\u003eCHAPTER 2 The Disappearing Middle 25\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Rest in Peace, Joe Average 41\u003c\/p\u003e \u003cp\u003eCHAPTER 4 The Broken Funnel 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II: THE BEGINNING 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 5 The New Law of Average 91\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Who Owns Your Brand? 121\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Rehumanizing Retail 149\u003c\/p\u003e \u003cp\u003eCHAPTER 8 The Third Shelf 175\u003c\/p\u003e \u003cp\u003eCHAPTER 9 The Destination Is You 195\u003c\/p\u003e \u003cp\u003eCHAPTER 10 Break It, Build It and Make It Beautiful 217\u003c\/p\u003e \u003cp\u003eABOUT THE AUTHOR 229\u003c\/p\u003e \u003cp\u003eENDNOTES 231\u003c\/p\u003e \u003cp\u003eINDEX 241\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406879072599,"sku":"9781118489673","price":16.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118489673.jpg?v=1730497425","url":"https:\/\/bookcurl.com\/products\/the-retail-revival-9781118489673","provider":"Book Curl","version":"1.0","type":"link"}