{"product_id":"the-research-contributions-of-donald-r-lehmann-to-marketing-volume-1-9783031880476","title":"The Research Contributions of Donald R. Lehmann to Marketing Volume 1","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003col\u003e\u003cli\u003e\u003cspan\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eSet Introduction.- 2. Volume I Introduction.- 3. The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude.- 4. The Importance of Halo Effects in Multi-Attribute Attitude Models.- 5. Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand.- 6. Alternative Explanations for Changes in Similarity Judgments and MDS Structure.- 7. Attribute Abstraction, Feature-Dimensionality, and the Scaling of Product Similarities.- 8. Validity of Information Display Boards: An Assessment Using Longitudinal Data.- 9. \u003cspan style=\"font-size: 11.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eDevelopment of Distinct Choice Process Segments over Time: A Stochastic Modeling Approach.- 10. Modeling Choice Among Assortments.- 11. The Impact of Bundle Type, Price Framing and Familiarity on Evaluation of the Bundle.- 12. Assessing the Validity of Emotional Typologies.- 13. The Effects of Fatigue on Judgments of Interproduct Similarity.- The Impact of Sequential Data on Consumer Confidence in Relative Judgments.- 14. Are Three-Point Scales Always Good Enough?.- 15.Alpha Inflation? The Impact of Eliminating Scale Items on Cronbach's Alpha.- 16. State-Dependence Effects in Surveys.- 17. The Structure of Survey-Based Brand Metrics.- 18. On the Limits of Research Rigidity: The Number of Items in a Scale.- 19. Valuing Customers.- 20. Metrics for Making Marketing Matter.- 21.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eAssessing\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003ethe Enduring Impact of Influential Papers.- 22. What’s Old is New Again: A Reflection on Don Lehmann’s Research on \u003cspan style=\"font-size: 11.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: Calibri; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eMeasurements, Models, and Metrics. 23. An Inspiration both Personally and Professionally.- 24. My Reflections on a Time Gone.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ol\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":53195465720151,"sku":"9783031880476","price":150.1,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-research-contributions-of-donald-r-lehmann-to-marketing-volume-1-9783031880476","provider":"Book Curl","version":"1.0","type":"link"}